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Responsibilities include but are not limited to:
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Define & Lead Brand Strategy
- Establish a clear, differentiated brand positioning rooted in "relationship banking"
- Translate vision into actionable brand strategy, messaging architecture, and identity
Drive Brand Growth & Market Impact
- Build awareness and consideration, expanding into new audiences and markets
- Develop campaigns that create breakthrough, culturally relevant brand moments
Lead Creative Excellence
- Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
- Ensure consistency and quality across all brand expressions and channels
Harness AI & Emerging Technologies
- Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
- Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
- Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning
Build Structure, Process & Governance
- Create scalable frameworks for brand management, campaign development, and creative operations
- Establish clear standards, workflows, and governance to enable speed and quality
Inspire & Develop Team
- Lead and grow a high-performing brand and creative organization
- Foster a culture of ambition, curiosity, experimentation, and continuous learning
Influence & Align Senior Stakeholders
- Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
- Communicate vision, strategy, and impact with clarity and conviction
Qualifications
Required Skills:
- Proven track record of building and transforming brands, with measurable impact on awareness and consideration
- Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
- Experience creating differentiated positioning and scaling it across channels and customer journeys
- Strong creative judgment with the ability to lead and inspire high-quality output
- Demonstrated success leading teams and building capabilities from the ground up
- Ability to balance vision with execution--bringing both strategic rigor and creative ambition
- Exceptional storytelling and executive communication skills
- Future-Forward & Technology-Driven Mindset
- Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
- Highly curious and proactive in exploring new tools, platforms, and ways of working
- Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact
Required Experience:
- Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.
Preferred Experience:
- Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.
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