Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

About the role

ID.me is looking for an AI Creative Designer to join our Design Team and shape how we create visual content for the communities we serve — from military members and first responders to nurses, teachers, and beyond. This role combines the eye of a photographer, the instinct of a marketer, and the mind of an engineer to produce photorealistic imagery and visual assets that connect with diverse audiences and inspire action.

You'll use the latest generative AI tools to create hero images, email visuals, personalized ads, social content, illustrations, and eventually video. But this role goes beyond producing individual assets. You'll also write code and build the systems that make personalized, on-brand visual content creation scalable — so that the right image reaches the right audience at the right time.

The ideal candidate has a strong creative portfolio, a photography background, and technical proficiency in automation, scripting, and building generation workflows

Responsibilities

Create photorealistic images and visual assets using generative AI tools (Nano Banana, ChatGPT/DALL-E, Flux, Seedream, Runway, Seedance, and emerging platforms) for landing pages, emails, digital ads, and social media.
Apply deep knowledge of photography fundamentals — focal length, aperture, depth of field, lighting, lens characteristics — to craft prompts that produce imagery indistinguishable from professional photography.
Work both independently and alongside Marketing, Design, and Product team members, communicating creative vision clearly and aligning output with business goals.
Architect systems that enable hyper-personalized visual content, adapting imagery to specific audience segments, demographics, and campaign contexts.
Stay ahead of the rapidly evolving AI landscape, continuously evaluating and integrating new tools, models, and techniques.
Develop and maintain prompt libraries, style references, and brand parameters to ensure visual consistency across all AI-generated content.
Partner with Marketing, Design, and Product teams to translate campaign objectives, audience insights, and brand guidelines into visual concepts that communicate clearly and drive engagement.
Support future expansion into AI-assisted short video creation.

Basic Qualifications

3+ years of experience coding, with ability sufficient to build generation systems, automation pipelines, or API integrations (Python, JavaScript, REST APIs, or equivalent).
2+ years of experience with generative AI image creation tools such as Nano Banana, ChatGPT/DALL-E, Flux, Seedream, Runway, Seedance, or other emerging platforms.
2+ years of hands-on photography experience with working knowledge of camera settings, lighting, composition, and the technical details that make images feel authentic.
2+ years of experience with personalized asset generation systems or dynamic content pipelines such as Contentful or Braze.
A portfolio that includes: AI-generated photorealistic visual assets, traditional photography shot with a camera, websites or applications you've coded, and marketing campaigns you've created or contributed to.
Bachelor's degree in Design, Photography, Computer Science, Marketing, or related field — or equivalent practical experience.

Preferred Qualifications

Experience creating visual content for marketing campaigns, including landing pages, emails, and digital advertising.
Strong understanding of visual storytelling and marketing principles.
Ability to work independently and cross-functionally.
Familiarity with the design tool Figma.
Experience building automated workflows using APIs, webhooks, or pipeline orchestration tools.
Background in or exposure to communities such as military, healthcare workers, teachers, or first responders.
Understanding of A/B testing, personalization strategies, and audience segmentation.
Experience with AI video generation tools (Runway, Seedance, or similar).

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$125,000—$164,475 USD

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Learn more about this Employer on their Career Site

AI Creative Technologist

Company Overview