Social Media Manager

Position Overview

The Social Media Manager is the strategic lead for Duluth Trading Co.’s organic social ecosystem and creator strategy. Your primary objective is to amplify the "No Bull" brand voice through owned social channels and our high-impact external agency partnership. You will transition from "doing" to "directing"—ensuring that our Internal and agency partners deliver authentic, high-performing influencer programs and social content that drive brand heat, community loyalty, and customer acquisition.

Position Details

Work Environment:

At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.

What You’ll Do: 

• Agency and Internal Stakeholder Governance & Strategic Oversight
  • Primary Influencer Agency Liaison: Lead the daily relationship with the external influencer team. Set high-level seasonal objectives and KPIs, ensuring the agency is fully aligned with Duluth’s product stories and business goals.
  • Strategic Vetting: Review and approve all agency recommended influencer partnerships, prioritizing creators who deliver unique aesthetic perspectives while ensuring their audience demographics align with target consumer segments, regardless of personal brand 
  • Brand Guardrails & Briefing: Author comprehensive creative briefs for the agency and internal teams. Act as the "Brand Guardian" to ensure all  content produced for our social channels maintains our signature humor, technical accuracy, visual identity, ladders up to strategy, and is native to the channel for which it has been created
• Integrated Media & Content Strategy
  • Full-Funnel Orchestration: Work closely with the Paid Media team to ensure a seamless "hand-off" of high-performing organic and influencer content for paid amplification (whitelisting).
  • Cross-Functional Roadmap: Partner with Merchandising and Product Development to ensure the social and influencer content calendar supports key inventory bets and product launches.
  • Future-Proofing: Identify emerging social trends and platforms and challenge our partnersto innovate and keep Duluth at the forefront of digital retail.
• Reporting, Planning, Rights Management, & Measurement
  • Contract & Usage Governance: Oversee the agency and internal negotiation of talent contracts as it pertains to our owned channels. Ensure all creator assets are secured with the necessary usage rights for use across paid media, email, website, print, and retail store displays.
  • Reporting & KPIs: Work with internal teams and external agencies to contribute to tactical planning and reporting on a weekly, monthly, quarterly, and campaign basis. Own social media management/listening tools
  • ROI Accountability: Audit internal social and external influencer  performance. Move beyond vanity metrics (likes/follows) to track brand health, focusing on new customer acquisition, engagement quality, and brand sentiment.
• Team Leadership & Internal Advocacy
  • Mentor & Lead: Manage the Marketing Specialist, ensuring they effectively support the internal teams and influencer agency team timely feedback, creative requests, content planning,  with content creation logistics and day-to-day community management tasks.
  • Cross Functional Collaboration: Working closely with the social media specialist lead the relationship between marketing and Duluth’s Care Crew, ensuring a cohesive approach to monitoring customer comments across our social channels.
  • Internal Evangelist: Present social and influencer wins to Senior Leadership, translating complex social data into clear business insights that demonstrate marketing’s impact on the bottom line.

What We’re Looking For:

• Experience: 5–7 years in Social Media/Influencer Marketing, with at least 2+ years experience managing an external agency.
• Platform Expertise: Advanced knowledge of the creator economies on TikTok, Meta, Reddit, and YouTube.
• Tools: Proficiency in CreatorIQ, Emplify, Sprinklr, or Sprout Social, and experience using data to tell a story.
• Authorization to work in the United States without sponsorship. 

Physical Enviornment & Travel Expectations:

• Travel is required for less than 10% of company-related meetings, programs, and/or events.
• Sitting is required for 90% of working hours.
• Standing is required for 10% of working hours.
• Continuous arm, hand, and wrist movement (ie: typing)
• Occasional reaching, twisting, and bending.
• Noise level no greater than casual conversation.
• Ability to perform work in cubicle workstations or an office setting.
• Work in temperatures ranging from 65 - 75 degrees.

Duluth Headquarters Benefits and Perks

Our pursuit of a better way isn't just about our products—it's about our people too.  That's why our Dam Good Crew enjoys a comprehensive benefits package, designed to support their well-being and success.

• Multiple Medical plan options 

• Dental & Vision plans 

• Medical and Dependent Care Flexible Spending Accounts 

• Health Savings Account including company contributions  

• Company paid Life Insurance and AD&D

• Company paid Short-Term Disability

• Other various voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance

• 401(k) Employer Match 

• Parental Leave

• Paid holidays: New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day

• Paid Time Off: take it as you need it policy for exempt employees

• Daily pay available  

• 40% Employee Discount 

• Flexible Fridays 

• Onsite fitness center

Position Compensation Outline 

Compensation Range: $75,000 to $90,000/year 

This position is eligible to participate in the company bonus program. 

Compensation listed is for the full-time position at this specific location and is based on several factors, including experience, and qualifications. Benefits and perks may have eligibility requirements and are subject to change.

#LIONSITE

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an Equal Opportunity Employer. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

About Duluth Trading Company

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that’s hellbent on helping the world to gear up, get its hands dirty, and do.