FIELD & ACTIVATIONS MANAGER

MISSION

Build & scale Echelon’s real-world community presence through activations, events, military outreach, grassroots partnerships, & local market development. Helping strengthen the brand’s presence within Nashville & surrounding markets through wholesale opportunities. 

WHAT YOU’LL DO

Events & Activations

Manage ECHELON's events calendar of brand activations, sampling events, pop-ups, gym collaborations, creator appearances & trade shows

Coordinate logistics, staffing, inventory, setup/breakdown, & on-site activations with internal stakeholders across Marketing, Sales, & Operations

Develop repeatable playbooks & SOPs for events & activations

Support strategic brand partnerships & their affiliated events through in-person tabling &/or coordinating product delivery

Track & report event performance to Marketing Manager

Ensure all activations reflect Echelon’s brand standards & community-first identity with consistency & authenticity across every touchpoint

Partner closely with the Marketing Manager & Community Manager to ensure activations generate content, UGC & community storytelling opportunities

Maintain the marketing gratis inventory to support events & activations & coordinate with Operations for re-plenishing inventory

Organize & maintain the upkeep of marketing event assets & gratis materials within their designated locations 

Military Community Program 

Oversee & scale Echelon’s military rep & ambassador team through strategic on-base & digital activations

Coordinate on-base pop-ups, scavenger hunts, supply drops, unit partnerships & military community events

Support field reps with event planning, product allocation & execution guidance

Maintain communication & promote accountability across the military base rep network through Signal, Discord, & email

Nashville Market Development 

Help establish Echelon as a highly visible & culturally embedded brand throughout the Nashville market

Identify & support strategic local events, partnerships, gyms, businesses  & community organizations

Coordinate local product sponsorships & community support opportunities

Build grassroots relationships that strengthen brand awareness & community engagement

Support local retail growth efforts through relationship-building & market presence

Retail & Sales Support 

Research, develop & own our retail sales pipeline & ongoing account management for Nashville & surrounding communities in alignment with our defined go-to-market strategies

Strategically leverage trade marketing assets (i.e. coolers & POS) to close & develop local accounts

Support converted local account sales performance through sample demo & community engagement efforts

Own in-bound account leads out-reach - closing, & developing each account in alignment with our defined go-to-market strategies

Support long-term strategic new business & account development opportunities as defined by the VP of Sales

Coordinate with the VP of Sales on Nashville-area & Military Channel retail opportunities generated through activations or partnerships

REQUIRED QUALIFICATIONS

• Minimum of 1-2 years experience in field marketing, sales, or a related role
• Excellent logistics & organizational capabilities
• Ability to move fast, manage multiple workstreams, & prioritize effectively in a high-growth environment
• Ability to lift over 20 lbs
• This is an exempt position. The employee must work a minimum of 40 hours per week, & is expected to work additional hours, evenings, or weekends as required to complete job duties & meet business objectives. No overtime compensation is provided.
• Excellent communication skills & brand voice instincts
• 20% travel

COMPENSATION

Base salary / year: $80,000

Local Market Development Incentive 

Eligible for up to $10,000 additional commission compensation tied to qualified retail opportunities directly sourced or supported through community relationships, activations, or grassroots market development efforts, in coordination with the VP of Sales. 

REPORTS TO

Marketing Manager & VP of Sales

Hybrid Role:

80% Marketing

20% Sales