Sr. Product Manager

Job Title: Senior Product Manager 

Department: Product Management 

Reports To: Senior Vice President of Product Management 

FLSA Status: Exempt 

Location: Nashville, TN (hybrid) 

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world, and shaping the evolution of sewing for generations. 

Our purpose is clear: to create, elevate, and celebrate sewists around the world. 

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers. 

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact. 

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing. 

POSITION SUMMARY:  

The Senior Product Manager is responsible for defining and executing product strategy across core and emerging categories, with a focus on identifying white space and driving new growth opportunities. This role leads the development of product vision and roadmaps grounded in consumer insight, market analysis, and clear business cases. 

Working cross‑functionally with engineering, design, marketing, sales, and business development, the Senior Product Manager drives products from concept through launch and lifecycle management. The role balances strategic thinking with hands‑on execution, ensuring products deliver strong consumer value, commercial impact, and brand differentiation. 

As a key product leader, the Senior Product Manager evaluates new category opportunities, builds compelling investment cases, and influences senior stakeholders to move the business forward. This role suits a commercially minded, consumer‑focused product leader who thrives in ambiguity and is motivated by building what’s next. 

RESPONSIBILITIES: 

Product Strategy and Vision: 

• Develop and articulate a clear product vision and strategy that identifies white space opportunities and new category potential within the company's existing business framework. 

• Conduct thorough market research to identify unmet customer and end-user needs, emerging industry trends, adjacent market opportunities, and competitive gaps. 

• Define and prioritize the product roadmap based on customer insights, market analysis, business objectives, and strategic growth opportunities in new and emerging categories. 

Business Development and Category Expansion: 

• Identify and evaluate opportunities to expand into new product categories that leverage existing capabilities, distribution channels, and brand equity. 

• Build business cases for new category entries, including market sizing, competitive landscape analysis, investment requirements, and projected ROI. 

• Establish strategic partnerships and explore collaboration opportunities that enable category expansion and market penetration. 

• Lead new category feasibility studies and pilot programs to validate market demand and business viability. 

Product Development: 

• Lead cross-functional teams, including engineering, design, project management, marketing, sales, and business development, to drive the product roadmap and launches across existing and new categories. 

• Create and maintain detailed product specifications and requirements for assigned product categories, including new category development initiatives. 

• Oversee the product development lifecycle for both core products and new category ventures, ensuring timely and successful delivery of new products and features. 

Customer Focus: 

• Engage with sales, customer-facing teams, and potential new customer segments to gather feedback on product usage, identify pain points, uncover opportunities for improvement, and discover unmet needs that could drive new category development.  

• Ensure products provide exceptional user experience, advanced functionality, and reliable performance across all categories.  

• Conduct voice-of-customer research to validate new category concepts and refine go-to-market approaches. 

Market Analysis and Positioning: 

• Analyze market trends, competitor offerings, and adjacent industries to identify opportunities, threats, and white space for category expansion.  

• Develop pricing strategies and product positioning to maximize market share, profitability, and successful entry into new categories.  

• Collaborate with marketing teams to create compelling product messaging and go-to-market strategies for both existing products and new category launches. 

Performance Monitoring: 

• Track key performance indicators (KPIs) to measure product success, category performance, and guide future improvements.  

• Conduct post-launch evaluations to gather learnings and apply them to subsequent product development cycles and new category initiatives.  

• Monitor new category performance against business case projections and adjust strategies accordingly. 

The Employer retains the right to change or assign other duties to this position. 

REQUIREMENTS AND PREFERRED EXPERIENCE: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Experience 

• 7+ years of product management experience, preferably with consumer durables 

• Proven track record of successfully launching and managing products from concept to market, including experience with new category development or market expansion 

• Experience building business cases and securing stakeholder buy-in for new business initiatives 

• Strong leadership and project management skills 

• Excellent analytical, problem-solving, and decision-making abilities 

• Exceptional communication and interpersonal skills with ability to influence senior leadership 

• Global experience preferred 

• Experience with strategic partnerships or business development initiatives a plus 

SKILLS, ABILITIES AND KNOWLEDGE:  

• Highly consumer focused, knowledge of sewing and/or craft industry preferred 

• Ability to communicate clearly and concisely, both orally and in writing 

• Exceptional communicator with impeccable interpersonal skills 

• Demonstrated ability to direct internal and external stakeholders 

• Financial and business acumen 

• Advanced computer skills, particularly with Microsoft Excel 

• Demonstrated ability to manage multiple projects simultaneously, balance priorities and meet deadlines 

• Leads with passion to inspire and excite the broader organization 

• Comfortable managing ambiguity through systematic approach to clarify opportunities and challenges 

• Detail oriented with superior organizational skills 

• The employee is occasionally required to demonstrate machines by sitting, standing and using hands. 

• Must be able to lift >25lbs, which would consist of handling sewing machines to support Product Marketing innovation and launches, along with marketing events 

WE OFFER YOU:   

• Full benefits package; medical, dental, vision  
• 401k plan   
• Competitive PTO accrual as well as additional wellness days   
• Hybrid work schedule   
• Work environment that harbors a culture of collaboration and community   
• Learning and development opportunities 

PHYSICAL REQUIREMENTS: 

You must be able to complete all physical requirements of the job with or without reasonable accommodation, including:   

• Occasionally move about inside the office to access filing cabinets, meeting rooms, copier/printer, etc. as well as having the ability to remain in a stationary position most of the time.  
• Must be able to communicate effectively through multiple forms of technology (including Social Media Platforms) with telephone and computer. Must be able to receive and convey information. 
• Must be able to remain in a stationary position 50% of the time.   

WORK ENVIRONMENT/LOCATION/FLEX ARRANGEMENT: 

• SVP Worldwide offers a fast-paced and ever-changing environment. This position will be hybrid – willingness to commute to our office location a minimum of three (3) days a week and work remotely from a home office the other days. 
• Works in an office environment and at times may travel for business related meetings or events. 

Why You Will Love Being a Part of the SVP Worldwide Team:  

We take care of our team! We offer a competitive benefit package including multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days. 

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.   

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.  

In The News:   

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.  

Like what you see? Then come “sew” and grow your career with us! 

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