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Summary/Objective
The Brand Manager – Dairy Brands leads growth platforms across emerging dairy and snacking occasions. This role identifies opportunities, builds compelling propositions, and brings new products or brands to market.
Essential Responsibilities
- Brand Strategy & Portfolio Leadership – Identify new growth opportunities across dairy and snacking.
- Commercial Project Leadership – Lead initiatives from concept through launch with cross‑functional teams. Includes opportunity to plan limited test launches and scales national launches.
- Global Engagement – Lead/participate in projects with cross-functional global team members (not limited to, but largely in France) to evaluate & commercialize brands/products.
- Financial Management – Build business cases and evaluate profitability for new initiatives. Manage day-to-day budget across multiple initiatives.
- Consumer & Market Insights – Use consumer research, positioning work, and product testing to guide innovation.
- Marketing Execution – Develop positioning and launch strategies for new products.
- Communication & Agency Leadership – Align stakeholders and agencies around launch initiatives.
- Innovation Pipeline – Build and manage new product concepts and brand extensions.
- Packaging – Develop packaging that supports differentiation and operational feasibility.
- Events – Represent the brand at innovation forums and industry events.
- Some travel required.
Competencies
- Strong business and financial acumen with ownership mindset
- Ability to translate insights into strategic action; including experience with retail sales data resources like Nielsen, Circana, Numerator, etc.
- Commercial leadership across cross‑functional teams
- Strong organizational and prioritization capability
- Confident communication with senior stakeholders
- Experience leading agency partners
- Deep understanding of CPG brand management
- Advanced Excel and PowerPoint skills
- Curiosity for consumer and category trends
Reports To
VP of Marketing, Dairy Brands
Qualifications
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
- 5–8 years of experience in consumer packaged goods marketing with experience launching new products or brands preferred.
- French language skills are a benefit but not required.
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