Digital Content Specialist

Job DetailsJob Location: New London, WI 54961Position Type: Full TimeJob Purpose The Digital Content Specialist brings the organization’s story to life through visual, digital, and social content. This role is responsible for creating, publishing, and optimizing content across digital channels to drive engagement, awareness, and action. This position turns strategy and stories into scroll-stopping, click-worthy content that connects audiences to the mission. Essential Functions Content Creation Create digital assets including graphics, videos, photos, and campaign visuals Design and format email templates, landing pages, and digital appeals Maintain a consistent visual brand across all platforms Social Media & Digital Channels Manage and post content across social media platforms Write captions and adapt messaging for digital audiences Monitor engagement and respond to comments or messages as appropriate Identify trends and opportunities for growth Website & Digital Platforms Update and maintain website pages, landing pages, and forms Ensure content is current, accurate, and optimized Support SEO and user experience Email & Campaign Support Build and deploy emails through email marketing platforms Segment lists and schedule sends Support digital fundraising and engagement campaigns Analytics & Optimization Track digital performance including email, website, and social metrics Provide regular reporting and insights Test and optimize content for stronger engagement and conversion Collaboration Work closely with the Communications Manager to bring stories to life visually Partner with the Marketing Project Manager to meet campaign timelines Execute creative directions set by the Director Maintains Professional and Technical Knowledge  Attend educational workshops, review professional publications, establish personal networks and participate in professional groups Protects the Credibility of the Rawhide Mission Comply with the Rawhide standard of conduct by setting an example in words and actions that are consistent with the values and beliefs of Rawhide  Contributes to the Team Effort Performing other duties as directed or assigned by Director QualificationsQualifications 3+ years of experience in digital marketing, content creation, or social media preferred Strong graphic design and basic video editing skills Experience with social media platforms, CMS systems, and email marketing tools Knowledge of analytics, SEO, and digital best practices Strong attention to detail and creativity Ability to manage multiple projects and deadlines Nonprofit or mission-driven experience preferred.   Core Competencies Visual storytelling Digital content creation Brand consistency Time management Technical proficiency Creativity and adaptability