Senior Manager, Client Engagement

Overview: 

Reporting to the Head of Experiential Marketing and working closely with the Brand Team, Advertising & Sponsorship leadership, Line of Business Marketing Managers, Public Relations, and Sales Client Engagement is responsible for the strategy, execution, governance, and measurement of premium client events and strategic engagements for M&T and Wilmington Trust, aligned with M&T Bank Brand standards. This role supports brand growth, relationship development, and business objectives through high-touch, compliant, and consistently executed client experiences.

The position partners closely with Marketing, Sponsorships, PR, Compliance, CRM, and business-line leaders, and serves as a central point of contact for defining and executing all Wilmington Trust premium events.

Primary Responsibilities:

• Design and execute client engagement strategies aligned to brand, philanthropy, and growth priorities
• Own planning, coordination, execution, and reporting for a portfolio of premium client events
• Develop and deliver high-touch engagement programs for priority clients, partners, and industry stakeholders
• Ensure consistent brand standards, messaging, compliance, and execution across regions and divisions
• Partner with Sponsorship and Experiential teams on Tier 1 events and large-scale partnership activations
• Project manage integrated event activations including content, PR, branding, and pre/post-event communications
• Align Wilmington Trust event processes with bank-wide standards, tools, and reporting
• Maintain event data, calendars, budgets, timelines, invite lists, and performance reporting
• Evaluate program effectiveness, identify best practices, and recommend improvements
• Collaborate with sales and marketing teams on targeting, invitations, collateral, and post-event follow-up
• Complete other related duties as assigned.

Scope & Collaboration:

• Supports a holistic, regionalized client engagement program across Wilmington Trust and M&T Commercial Bank
• Works cross-functionally with Marketing, Finance, Compliance, Sponsorships, and regional leadership
• Engages regularly with senior executives and high-profile external partners

Education and Experience Required:

Bachelor's Degree

7 years of experience in premium events, client engagement, or consultative sales within a regulated or professional services environment (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)

2 years managerial experience

Strong strategic mindset with exceptional execution and project management skills

Polished communicator, comfortable engaging senior executives and high-net-worth clients

Deep knowledge of NYC cultural institutions, dining, wine, and curated experiences

Sophisticated taste level and strong relationship-building skills

NYC-based

Location