E-Commerce & CRM Specialist

The E-Commerce & CRM Specialist supports the execution and optimization of Baccarat’s digital commerce and customer engagement activities in North America. This role is responsible for day-to-day site operations, CRM campaign execution, and performance tracking, working closely with global teams, marketing, and retail to ensure a consistent and elevated client experience across channels. This role focus on execution, coordination, and continuous improvement.

Essential Responsibilities

1. E-Commerce Operations & Site Management

• Maintain and update the U.S. e-commerce site (content, product setup, pricing, launches)
• Execute global campaigns and adapt for the North America market
• Perform regular site QA checks to ensure accuracy and functionality
• Coordinate with Operations to ensure product availability and inventory accuracy

2. CRM Campaign Execution & Client Engagement

• Execute CRM campaigns (email, lifecycle, client engagement) in partnership with global CRM and marketing teams 
• Manage campaign calendars and ensure timely deployment
• Support segmentation, targeting, and personalization efforts
• Partner with Retail to support clienteling tools and usage

3. Digital Merchandising & Content

• Manage product assortments and merchandising updates on site
• Coordinate content updates (copy, imagery, launches)
• Ensure consistency across site experience and brand positioning

4. Performance Tracking & Reporting

• Monitor key KPIs: 
  • Traffic
  • Conversion
  • Revenue
  • CRM engagement
• Prepare regular reports and highlight trends or issues
• Recommend improvements based on performance insights

Key Competencies

• Strong execution and organizational skills
• Analytical mindset with attention to detail
• Ability to manage multiple workstreams simultaneously
• Collaborative approach across Retail, Marketing, HQ, and agencies
• Understanding of e-commerce and CRM fundamentals

Qualifications

• 3-5 years of experience in e-commerce, CRM, or digital marketing
• Experience working with CMS platforms, CRM tools, and analytics (Salesforce, GA, etc.) 
• Experience in retail, luxury, or consumer brands preferred
• Bachelor’s degree in business, marketing, or related field
• Ability to speak French a plus