Creative Director

As the Creative Director, you will own and oversee all aspects of Goodwin’s global creative function. You’ll develop a deep understanding of the firm’s brand, and work to elevate and evolve it on a consistent, ongoing basis. You’ll build and lead a best-in-class team to deliver compelling, differentiated, and high-impact creative solutions that elevate Goodwin’s brand and support its strategic priorities. 

What You Will Do:

Creative and Brand Strategy 

• Define and lead the firm’s global creative vision, ensuring alignment with brand and marketing strategy and business objectives 

• Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels 

• Translate marketing goals into clear, compelling, and novel creative solutions 

• Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities 

• Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful 

Creative Execution 

• Oversee all creative design and copywriting projects and initiatives end-to-end from ideation through execution, with a relentless focus on the details that distinguish final outputs from “good enough” to exceptional 

• Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential 

• Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met 

• Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution