Account Manager

Job Description
Dependable, Efficient, Proactive. Account Managers make the day-to-day campaign activities happen.

They are on top of the detail, self-starting and solution orientated with a good understanding of their clients’ business and an eye for identifying creators, trends and industry updates that might impact them. They are one step ahead, comfortable managing multiple projects at one time.

Responsible for the smooth execution of creator marketing programs for our clients on time, within budget and on brief. They will offer knowledge and expertise in the social media and influencer/creator space and keep on top of market trends, the creator network and compliance - sharing this knowledge with their direct team and wider agency.

They have a critical eye for knowing what good content looks like and ensure creator executions stay aligned with BDB’s approach and performance metrics.

AM's will present the best of BDB, be a positive force for the business, inputting culturally across the agency. They will build trusted, long-term relationships with their client peers and creators as well as seek out opportunities to enhance the experience of their team and their clients.

THE ACCOUNT MANAGER ROLES & RESPONSIBILITIES

THE INDUSTRY

• Understanding the functionality of social platforms, formats and the latest trends

• Share knowledge and thought leadership, relevant to specific clients & industry at large for individual and agency growth

• Curious about the industry & beyond, technology, consumers, culture, the client and products.

WORKING WITH CREATORS

• Responsible for leading the identification or casting, outreach and managing of relationships with influencers (creators) and ambassadors. Provide recommendations and rationale to sell through with clients

• A chief negotiator - working with Account Executives to secure best and rates inline with budgets, deliverables to drive agency profitability and building contract terms to ensure agency security.

• Ensure thorough influencer due diligence and data authenticity and flag any issues and recommendations to the client

• Recruit relevant influencers for campaigns and manage content creation through to publication ensuring alignment with brief & client goals

• Organise and see through influencer agreements with approval from Account Director

CLIENT SERVICES

• Be a main point of contact for clients - build trusted relationships with clients throughout a campaign and managing expectations.

• Be solution-focused, make recommendations, flag risks, distil talent troubles and client concerns.

• Familiarise yourself with the client's business and commercial performance and competitors. Immerse yourself in the clients sector.

• Support inter-agency team and external agency partners in creating seamless and productive relationships both with internal strategy, creative teams in-house and within partner agencies.

• Meet with clients regularly, get to know them and their work.

CAMPAIGN MANAGEMENT

• Manage the day-to-day running of your accounts. Drive the process on small to midsize campaigns ; strategy, creative ideation, influencer management (selection, outreach and negotiation, contracting) production and reporting.

• Contribute in ideating with creative teams and clients. Contribute to strategic conversations and will be able to translate client feedback and accurately brief creatives.

• Set agendas, lead status meetings, ensure contact reports are accurate and sent out.

• Feed into PM plan requirements on project resources and internal timings. Anticipate the next steps so they can pull in the relevant resources and support.

• Write inspiring Creative Influencer Briefs inline with creative ideas and best practise (incl. all mandatories) gaining client and legal team sign off.

• Be a creative guardian - review and confidently feedback on creative (creative team/Influencers) to check alignment with client brief and campaign objectives to ensure effectiveness

• Quality control of all creative content against guidelines and AD disclosures

• Manage the distribution strategy of content i.e. Content calendar to give it the best chance of performing

• Build post campaign reports (PCAs) with objectives, accurate data and analysis, share learnings and recommendations.

• Seek the clients written approval throughout the campaign process.

• Be highly organised with strong attention to detail, keep the project manager looped in & updated on timing issues. Plan ahead with delays. Document actions and progress and keep work folders up to date.

• Liaise with the project manager on the financial aspects of the campaign/s from talent budgeting to reconciliation.

• Check Influencer contracts and costs are approved before work commences.

• Keep Companion, project trackers and third party expenses up to date. Driving accurate time reporting across the account and flagging any risk to scope before it occurs.

• Provide regular feedback opportunities through wash ups and influencer feedback forms
  

TEAM

• Mentor and develop junior staff members, support their integration into the agency. Champion good work.

• Build internal relationships and have a full understanding of each department's remit.

• Manage upwards, keep senior members of the team always aware of campaign status and performance.

• Bring fresh and unique stimulus to the team helping inform briefs and drive the work forward.

IDEAL CANDIDATE REQUIREMENTS

• 4+ years in account management, preferably in an agency setting with a focus on influencer marketing and social media.

• Knowledgeable of social media platforms, especially Instagram and TikTok, and emerging social media platforms.

• Strong interest and knowledge of influencer marketing and latest influencer trends.

• Highly organized, detailed oriented and analytical thinker but with an eye for creativity. Must be a natural problem solver.

• Have ability to manage and mentor junior staff and/or interns.

• Experience and comfortability in handling all client communications.

• Background in Beauty, Fashion and/ or Personal Care brands is a plus!

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