Assistant Director, Member Coaching & Programming

WHO WE ARE

Breuckelen Athletic is a high-end training and recovery facility based in Gowanus/Carroll Gardens, Brooklyn, NY. Our mission is to provide the highest quality training experience while building meaningful relationships that improve our members' health for the long term.

We're not driven by social media trends, before-and-after photos, or quick fixes. We believe exceptional coaching is built on science, curiosity, empathy, and relationships. We measure success by helping people move better, feel stronger, build confidence, and create lasting habits that improve their quality of life.

As we continue to grow, we're looking for leaders who want to help shape not only great athletes and members, but great coaches, innovative systems, and an exceptional coaching culture.

WHO WE NEED

We're looking for an leader to oversee and continually elevate the coaching experience at Breuckelen Athletic. This is a role that requires business development thinking, data and analytics experience as well as people management.

You'll have the opportunity to shape the future of coaching at Breuckelen Athletic by developing coaches, advancing programming, implementing new technologies, building scalable systems, and creating new ways for members to experience health and performance.

For the right person, this is an opportunity to build a coaching department not simply manage one. As Breuckelen Athletic continues to grow, you'll play a key role in defining how coaching, programming, and innovation evolve together to create one of the industry's leading training experiences.

This role be responsible for ensuring every member receives an exceptional coaching experience while building a coaching team that consistently delivers on our philosophy, standards, and values. This individual will establish the systems, processes, and expectations that allow our coaching department to thrive as the company grows.

This is a highly collaborative leadership role that blends coaching, mentorship, programming, operational excellence, and strategic thinking. You'll spend time coaching members, developing coaches, refining systems, improving programming, and partnering with leadership to continue building one of the premier coaching environments in New York City.

We're also looking for someone who is excited by the intersection of coaching and technology. As Breuckelen Athletic grows, this leader will help identify, implement, and optimize the platforms and systems that support coaching excellence, improve the member experience, and create scalable ways of delivering world-class service.

Whether it's programming software, AI tools, member engagement platforms, performance tracking, recovery technology, or operational systems, this person is energized by leveraging innovation to improve both the coach and member experience.

This person should be equally excited by coaching clients and coaching coaches.

The ideal candidate has a proven coaching background, exceptional interpersonal skills, and a passion for helping others improve. They understand that great coaching extends beyond exercise selection. It includes communication, education, accountability, consistency, and creating experiences that members genuinely look forward to.

This salaried full-time role that reports directly to ownership and will play a significant role in shaping the future of Breuckelen Athletic. 

WHAT YOU WILL DO

Coaching Leadership

• Lead, mentor, and develop the coaching staff through regular observation, feedback, continuing education, and performance reviews.
• Establish and maintain coaching standards that create consistency across every member experience.
• Foster a collaborative coaching culture built around continuous learning, accountability, humility, and professionalism.
• Support hiring, onboarding, and ongoing development of coaches.
• Identify future coaching leaders and create development plans for career progression.
• Lead regular coaching meetings, education sessions, and hands-on development opportunities that continuously raise the quality of coaching across the organization.

Programming & Performance

• Own the overall programming philosophy and ensure consistency across private, semi-private, specialty, and future training offerings.
• Continuously evaluate and improve programming methodologies using current evidence, member feedback, and practical coaching experience.
• Review member programming for quality, progression, and alignment with Breuckelen Athletic standards.
• Develop systems that allow programming to remain individualized while maintaining consistency across the coaching team.
• Lead internal education around programming, movement assessment, coaching methodology, and member communication.
• Evaluate, implement, and optimize technology platforms that improve programming quality, coaching consistency, and member outcomes.
• Partner with leadership to identify emerging technologies, AI tools, and digital solutions that enhance coaching workflows, education, communication, and operational efficiency.
• Develop scalable coaching systems that enable coaches to deliver highly individualized experiences while maintaining operational excellence.
• Continuously refine the coaching technology stack, ensuring platforms are effectively adopted, documented, and integrated into daily operations.
  

Member Experience

• Maintain your own coaching roster while serving as the standard for coaching excellence.
• Partner with coaches on complex member cases, assessments, and programming decisions.
• Ensure members receive an exceptional and consistent experience regardless of which coach they work with.
• Monitor member engagement, retention, progress, and satisfaction while identifying opportunities for improvement.
• Conduct consultations, assessments, and introductory sessions for prospective members when appropriate.
• Collaborate with Operations & Member Experience leadership to continually improve the member journey from initial inquiry through long-term membership.

Business Operations & Innovation

• Partner with ownership to develop new coaching services, specialty programs, educational offerings, workshops, and revenue-generating initiatives.
• Champion innovation across the coaching department by identifying opportunities to improve systems, workflows, member offerings, and coaching delivery through technology.
• Lead the implementation, optimization, and ongoing management of coaching software platforms, operational systems, and digital tools.
• Collaborate cross-functionally to evaluate and launch new technology-enabled services and member experiences that support the continued growth of Breuckelen Athletic.
• Build and refine Standard Operating Procedures related to coaching, programming, assessments, technology, and member care.
• Establish best practices for adopting new technologies, ensuring consistency, accountability, and long-term success across the coaching team.
• Track departmental KPIs including coaching utilization, member retention, coach development, programming quality, and member satisfaction while making recommendations for continuous improvement.
• Contribute to strategic planning and long-term organizational growth initiatives.

WHAT YOU BRING TO THE TABLE

We're looking for someone who combines exceptional coaching ability with strong leadership skills and a genuine curiosity for innovation.

The ideal candidate:

• Has a genuine passion for helping both members and coaches succeed.
• Leads through humility, professionalism, accountability, and example.
• Thinks systematically and enjoys building processes that improve quality and consistency.
• Is an exceptional communicator who provides thoughtful, actionable feedback.
• Takes ownership, exercises sound judgment, and solves problems proactively.
• Builds trust quickly with members, coaches, and leadership.
• Balances high standards with empathy and emotional intelligence.
• Is curious, committed to continuous learning, and constantly refining their craft.
• Demonstrates curiosity for emerging technology, AI, and digital tools, with the ability to thoughtfully evaluate and implement solutions that improve coaching quality and operational effectiveness.
• Is comfortable leading change by introducing new systems, driving adoption among coaches, and continuously improving workflows through technology.
• Believes culture is built through consistent daily behaviors and meaningful relationships.

REQUIREMENTS

• Combined 6+ years of professional coaching AND business leadership experience.
• Strong experience implementing processes, business thinking and/or managing staff in a consumer facing role.
• Strong experience leveraging technology to build solutions and touchpoints that are consumer facing. (Experience with UX/UI, AI, Product Management or Data/Research is required)
• Strong data and analytics experience, particularly to build systems, process and tell a story for internal and external purposes.
• Demonstrated success coaching a wide variety of clients across ages, goals, and ability levels.
• Strong understanding of strength training, movement assessment, long-term athletic development, recovery, and individualized programming.
• Experience developing programming systems for varoius types of training and programming offerings.
• Demonstrated ability to improve operational processes or implement systems that enhance coaching quality and efficiency.
• Nationally recognized coaching certification required.
• CPR certification required.
• Bachelor's and/or Master's degree in Business, Exercise Science or related field preferred. Can be substituted for appropriate work experience.
• Excellent written and verbal communication skills.
• Experience working in hospitality or premium service environments is a plus.

WHY YOU SHOULD WORK WITH US

This role exists to ensure every member, regardless of which coach or what coaching service they work with, receives an exceptional experience rooted in consistency, expertise, innovation, and genuine care.

You'll have the opportunity to shape the future of coaching at Breuckelen Athletic by developing coaches, advancing programming, implementing new technologies, building scalable systems, and creating new ways for members to experience health and performance.

For the right person, this is an opportunity to build a coaching department—not simply manage one. As Breuckelen Athletic continues to grow, you'll play a key role in defining how coaching, programming, and innovation evolve together to create one of the industry's leading training experiences.

PERKS

• Competitive leadership compensation based on experience with opportunities for near-term growth in role and pay.
• Company-sponsored continuing education and professional development.
• Annual allowance for individualized continuing education.
• Full Health, Dental & Vision benefits.
• Life Insurance, Paid Vacation and Sick Time & 401(k).
• Complimentary Breuckelen Athletic membership.
• Opportunities to shape the future direction of the coaching department and contribute to the long-term growth of the company.