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Associate Director, Media - Ptarmigan Media

Omnicom Media US
Posted 3 months ago, valid for 20 days
Location

New York, NY 10008, US

Salary

$100,000 - $135,000 per year

Contract type

Full Time

Health Insurance
Flexible Spending Account

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Sonic Summary

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  • Omnicom Media is seeking a candidate with over 5 years of media planning and buying experience in a media agency environment.
  • The role involves leading client business stewardship, developing integrated media plans, and overseeing campaign reporting and analytics.
  • Candidates should possess strong negotiation skills and proficiency in tools like Google Analytics and DoubleClick.
  • The compensation range for this position is between $100,000 and $135,000 USD, with benefits including health insurance and a 401(k).
  • This is a hybrid role, requiring three days in the office and allowing for two remote workdays.

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

RESPONSIBILITIES

  • Lead and manage the day-to-day stewardship of client business.
  • Develop integrated media plan recommendations spanning tactical and high-impact/custom activations that meet client objectives.
  • Oversee campaign reporting and analytics, distilling key insights, takeaways, and optimization strategies.
  • Guide and nurture junior team members through all aspects of the planning process—including strategy development, partner RFPs, evaluation, negotiation, plan development, execution, reporting, optimization, and billing.
  • Provide oversight of campaign performance reporting and collaborate across teams to ensure continuous program evolution.
  • Lead client briefing meetings with senior stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).
  • Advise team members in developing thoughtful, strategically grounded POVs that inform planning decisions.
  • Create professional development frameworks to ensure team members progress against career milestones.
  • Contribute to Ptarmigan thought leadership content.
  • Participate in new business efforts.
  • Collaboratively engage in Team Leadership Group meetings and work sessions.
  • Effectively manage projects, resources, and timelines for both internal stakeholders and clients.
  • Cultivate and strengthen key client relationships while managing expectations.
  • Balance big-picture strategic thinking with an ability to dive into the details when needed.

PREFERRED QUALIFICATIONS

  • 5+ years of media planning and buying experience within a media agency environment.
  • Strong understanding of 360° media, including Digital (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
  • Proven ability to develop high-level strategies and implement innovative ideas that drive results across the funnel—from awareness to lead generation.
  • Ability to analyze digital performance and report on KPIs and metrics across a variety of tactics.
  • Strong negotiation skills that secure incremental value for clients.
  • Proficiency in tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.
  • Demonstrated ability to build highly productive, strategic relationships with media partners.
  • Excellent written and verbal communication skills, including strong PowerPoint and Excel capabilities.
  • A collaborative, consultative mindset—and a willingness to challenge the status quo.
  • Ability to multitask in a fast-paced environment while managing timelines and prioritizing deliverables effectively.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range
$100,000—$135,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

 

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