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Responsibilities
- Enable Strategic Partnerships: Maximize internal and external relationships across the Meta ecosystem to secure and execute high-impact partnerships in service of Reality Labs marketing goals
- Develop Co-Marketing Strategies: Build and manage a portfolio of brand partnerships, translating Reality Labs marketing objectives into customized, integrated co-marketing campaigns that drive product awareness and adoption
- Identify Growth Opportunities: Evaluate and pursue new strategic partnership bets, presenting data-driven recommendations to leadership to secure alignment and resources
- Drive AI Transformation: Lead the implementation and integration of AI-native tools to streamline partnership workflows, enhance operational efficiency, and deliver data-driven business outcomes
- Cross-Functional Leadership: Collaborate with internal teams—including product, marketing science, creative strategy, and operations—to align partnership initiatives with broader go-to-market strategies
- Analyze and Optimize: Measure partnership campaign performance, utilizing AI-integrated reporting tools to deliver actionable insights, optimize return on investment, and improve future effectiveness
- Stakeholder Engagement: Act as the primary point of contact for key internal stakeholders and external brand partners, building trust and ensuring alignment on shared business goals
Minimum Qualifications
- 3+ years of experience in brand partnerships, integrated marketing, business development, or a related field
- Demonstrated experience utilizing AI tooling and technology platforms to optimize workflows and drive operational efficiencies
- Proven track record of managing complex, cross-functional relationships within a large, matrixed organization or broader corporate ecosystem
Preferred Qualifications
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Entrepreneurial spirit with a marketing generalist mindset, comfortable wearing many hats and navigating new and ambiguous situations
- Deep understanding of the consumer electronics, augmented reality (AR), virtual reality (VR), or broader tech hardware ecosystem
- Experience using data analysis to inform partnership strategy decisions with the ability to translate complex data and market feedback into actionable partnership strategies
- Experience working in sports and entertainment, sponsorship sales, and media buying, with a knack for spotting trends in culture and ideating methods to break through
$97,000/year to $146,000/year + bonus + equity + benefits
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