Campaign Operations Manager

Company Description

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Overview

The Manager Campaign Operations – Campaign Production, Email is responsible for the day to day management, leadership and implementation of the email strategy and execution for a group of accounts. This would include but not be limited to the email channel, SMS/MMS initiatives, data/list management, online media and promotional support, and both brand and direct marketing in order to maximize client business/marketing objectives.

This role is responsible for end-to-end project management/campaign operations and internal relationship building.

Responsibilities

• Lead the continuous improvement across processes and technology to reduce manual work, increase delivery predictability, improve quality, increase client satisfaction, measure and report (at least monthly) on the operational health of the account to internal and external stakeholders• Work with the project delivery, product development and custom development teams to ensure solutions are architected and developed to be supported within the existing operational framework• Create solution documentation, including core system documentation and operational escalation processes, ensuring accuracy and completeness• Oversee the project definition, management and execution of email channel programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives• Day to day contact for the respective internal Enterprise client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business• Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI• Manage (own) the triage and resolution of issues and related client communications including critical issues that occur outside of normal business hours• Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget• Serve as a point of integration for multiple agency departments; ensure integrated program management• Able to write solid proposals and strategies for a variety of verticals• Help identify and qualify vendors for partnerships• Stay abreast of latest marketing technology trends and all of Epsilon’s product offerings to integrate in planning efforts, business development efforts and overall client roadmaps• Participate in new project development and new business efforts as required by management• Has a conversant understanding of common digital tools and techniques (HTML/CSS, .NET or PHP, database design/development, etc.)• Provide support and leadership to a team of technical project managers. This includes acting as a point of escalation, providing guidance and training, ensuring all team members are adhering to process, assisting in team growth and development, mentoring, etc.

Qualifications

• 5+ years of email campaign operations/marketing program/project management experience• Able to provide inventive, but measurable, solutions for client challenges• Experience with Email Service Provider (ESP) platforms (i.e. Harmony, Cheetahmail, ExactTarget, Yesmail, Responsys, Zeta, SilverPop, etc…)• Deeply familiar and passionate about email marketing concepts, practices and programs. A strong understanding of email marketing• Highly motivated and assertive self-starter• Experienced with hands-on implementation and results measurement• Able to work with minimal supervision while maintaining focus and productivity• Time management and problem solving skills• Able to quickly adapt to new situations• Team player• Able to think “outside the box” to solve and deliver• Exemplary communication skills (persuasive written, compelling verbal)• Solid understanding of usability within the Web and email channels• Experience drawing recommendations from channel analytics• Ability to create and monitor business KPIs (key performance indicators)

• Focused on results and detail oriented

Bonus Skills (nice to have’s):• Automotive channel experience• Prior management experience• Freemarker, AMPscript or other scripting expertise is a BIG plus• Adobe Campaign, Salesforce Marketing Cloud• Understanding and/or ability to look at HTML and find mistakes/efficiencies• Ability to dedicate yourself to our clients and do whatever the job takes to deliver their solutions

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. 

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