Communications Associate

Job Description

The Office of Labor Relations (OLR) represents the Mayor in the conduct of all labor relations between the City of New York and labor unions representing employees of the City. The Commissioner serves on behalf of the Mayor as the City’s liaison with both labor and management in the private sector. The office is authorized by Executive Order 38 (February 7, 1967), amended by Executive Order 13 (July 24, 1990).

Additionally, OLR administers the Health Benefits Program, Management Benefits Fund, Employee Assistance Program, Work Well NYC, Medicare Part B Reimbursement and Pre-Tax Benefits & Citywide Programs including the Deferred Compensation Plan and NYCE IRA. In addition to negotiating collective bargaining agreements, OLR serves as a resource to agencies with regard to workforce labor issues and works with the Municipal Labor Committee (MLC) to pursue innovations in a variety of areas, particularly regarding City health insurance programs. The staff at OLR assist their fellow agencies in handling personnel and payroll issues, conducting labor-management meetings, representing the City at representation hearings, and handling all employee grievances and arbitration matters while also negotiating collective bargaining agreements with the City's 149 bargaining units.

Within OLR, the newly established Communications Division operates as the strategic engine for building a dedicated public-facing communications apparatus from the ground up. This position will directly impact the lives of over a million New York City public servants and retirees, helping shape how essential health benefits, wellness initiatives, and labor policies are communicated across the entire municipal workforce. The Digital Communications Associate will work with the Director of Communications to connect workforce engagement with broader public education, helping New York City constituents understand the vital intersection of labor, public service, and city life making this an ideal placement for anyone passionate about the modern labor movement and municipal policy.

Job Summary:

- Content Creation & Copywriting: Drafting, editing, and formatting materials for blogs, newsletters, and social platforms.
- Social Media Management: Scheduling posts across platforms, monitoring audience comments, and ensuring consistent brand voice.
- Digital Analytics: Tracking metrics using tools like Google Analytics or platform dashboards to evaluate campaign performance.
- Email Marketing: Designing and sending newsletters for health and employee benefits externally, as well as internal OLR communication newsletters.
- Website/Intranet Updates: Refreshing site visuals and content, uploading publications, and optimizing pages for digital engagement and user experience.
- Graphic/Multimedia Design: Oversee the creation of infographics and short-form video content to help simplify complex health plan details and agency updates for a general audience.
- Internal Communications:. Assist with the planning of internal events (staff meetings, State of the Agency, etc.) as necessary.

ASSOCIATE PUBLIC INFORMATION - 60816

Qualifications

Qualification Requirements
1. A master's degree in journalism or public relations from an accredited college; or

2. A baccalaureate degree from an accredited college and one year of full-time satisfactory experience in public relations, journalism or advertising; or

3. An associate degree or completion of 60 credits from an accredited college and two years of full-time satisfactory experience in public relations, journalism or advertising; or

4. Education and/or experience equivalent to "1", "2" or "3" above. However, all candidates must have at least 60 credits from an accredited college.

For Assignment Level II
To be eligible for placement in Assignment Level II, individuals must have, after meeting the minimum requirements described above for Assignment Level I, at least one additional year of the full-time experience in public relations, journalism, or advertising.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.