Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products. We are seeking an advertising Copywriter with proven expertise in creative direction to drive the development of innovative, concept-driven performance (direct response) campaigns that engage Meta’s small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.

Responsibilities

Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
Leverages historical campaign performance and trends to inform future creative decisions
Works with AI and GenAI tools for creative ideation and production
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
Leads regular creative reviews and presentations to internal stakeholders, including leadership
Sets the creative inputs across creative testing plans to optimize creative
Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
Develops creative strategy, concepts, and directs visuals (including typography, color palette, and imagery) to support campaign messaging and branding
Directs design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Minimum Qualifications

5+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
Experience with AI and generative AI tools used for creative ideation and production
Portfolio that showcases ideate, develop, and refine concept-driven campaigns that drive results, a mastery of art direction, and design principles
Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
Understanding of the business-to-business marketing landscape and Meta’s advertising tools
Demonstrated experience collaborating effectively with external agencies and cross-functional teams
Experience problem-solving and thinking strategically for advertising campaigns
Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders

Preferred Qualifications

8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
Figma, GenAI tools, Adobe Creative Suite including Firefly
Bachelor's degree in Advertising Creative, Digital Design, Visual Design, or equivalent experience

$122,000/year to $175,000/year + bonus + equity + benefits

Learn more about this Employer on their Career Site

Copywriter, Performance Marketing