Manager, Creative Content
Position Summary
The Creative Content role will play a critical part in bringing Sloomoo Institute’s brand to life
through exceptional photo and video content across every guest-facing touchpoint. This is a
hands-on creative role for a visually driven storyteller with strong taste, a sharp editorial eye,
and the ability to concept, shoot, edit, and deliver high-quality joyful/emotional content in a fast
moving environment.
The ideal candidate is both strategic and highly executional: someone who can translate
business goals, brand priorities, and cultural moments into compelling creative content that
drives awareness, engagement, and conversion. This person should have a strong
understanding of social-first content, brand storytelling, channel-specific thinking, and the visual
discipline required to maintain a premium, consistent, and recognizable brand aesthetic.
Responsibilities
Content Creation + Visual Storytelling
● Lead the creation of high-quality photo and video content for Sloomoo Institute across
social, digital, email, paid media, partnerships, PR moments, OOH, and in-experience
marketing needs
● Concept, shoot, edit, and deliver content that is visually compelling, on-brand, and
optimized for performance across channels
● Capture content at Sloomoo experiences, events, activations, and brand moments, with
a strong eye for composition, lighting, movement, and storytelling
● Edit short-form video content for social platforms including but not limited to Instagram
TikTok, YouTube as well as broader marketing needs
● Photograph products, experiences, guests, events, and branded moments in a way that
elevates the brand’s visual identity
● Comfortable appearing on camera as needed to support content creation and brand
storytelling
Brand + Creative Execution
● Translate business objectives and marketing priorities into strong visual content that
supports customer acquisition, engagement, and retention
● Maintain a cohesive and elevated visual aesthetic across all content outputs
● Ensure all creative work reflects the Sloomoo brand world, tone, and standards
● Support campaign creative needs for key initiatives including brand campaigns,
openings, partnerships, seasonal moments, and cultural activations
● Must have graphic design capabilities
Content Planning + Cross-Functional Collaboration
● Partner closely with the Marketing Strategists and cross-functional teams to identify
content needs and prioritize deliverables across all marketing levers i.e Paid Media,
Social Media, CRM and more. Ensuring content is produced with channel needs in mind
● Help shape content direction and creative concepts tied to campaign goals and business
priorities
● Collaborate with Co-CEO / Co-Founder, Creative Lead and Head of Marketing
● Work closely with external freelancers, creators, and production partners as needed
Project Management + Asset Organization
● Manage content projects from brief through final delivery, ensuring work is completed on
time and at a high brand standard
● Organize and maintain content files and asset libraries for easy access across the team
● Prioritize multiple shoots, edits, and deliverables across competing timelines
● Receive and incorporate feedback efficiently while maintaining creative quality
Performance + Innovation
● In partnership with marketing strategists, review content performance and identify
opportunities to improve future creative output
● Stay current on trends in content, social storytelling, editing styles, and visual culture
● Bring fresh ideas and creative thinking to how Sloomoo shows up across channels and
experiences
Qualifications
● Bachelor’s degree or equivalent experience
● Proven experience in a hands-on content role, ideally within experiential, lifestyle,
entertainment, hospitality, retail, or consumer brands
● Strong portfolio demonstrating excellence in both photography and videography
● Advanced proficiency in shooting and editing content for social and digital platforms
● Strong command of creative tools including Adobe Creative Suite ie Premiere Pro, Final
Cut Pro, CapCut, Canva, Frame.io or similar editing platforms
● Proficient in Adobe Illustrator & Photoshop
● Exceptional visual taste and a strong sense of composition, pacing, color, and brand
storytelling
● Deep understanding of social-first creative and what performs across organic and paid
channels
● Strong organizational and project management skills, with the ability to manage multiple
priorities at once
● Excellent communication and collaboration skills
● Comfortable working both strategically and independently in a fast-paced, evolving
environment
● Passion for culture, design, storytelling, and creating content that feels polished,
relevant, and emotionally resonant
What Success Looks Like
● Sloomoo consistently produces high-quality, on-brand photo and video content that
strengthens brand perception and supports revenue goals
● Content is delivered quickly, thoughtfully, and with a clear understanding of platform
needs
● The brand’s visual identity feels elevated, cohesive, and culturally relevant across all
channels
● The marketing team has a reliable creative partner who can both execute and think
strategically
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