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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in customer reference marketing or customer relationship management.
- Experience in business-to-business (B2B) content marketing.
- Experience with cloud technologies and software, including marketing products used in cloud or SaaS environments.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to take initiative and make decisions quickly amidst multiple stakeholders, and experience working collaboratively across marketing teams.
- Ability to build relationships with internal and external constituents (e.g., customers, sales, product teams, etc.).
About the job:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities:
- Develop and execute holistic advocacy strategies for 1–2 key industry verticals to scale content impact.
- Lead the daily operations of the customer reference program and serve as a primary liaison for top Google Cloud accounts.
- Drive the creation, distribution, and cross-channel promotion of customer advocacy marketing assets.
- Identify and onboard new reference customers while tracking engagement data to maintain accurate records.
- Partner daily with marketing, sales, product, and executive teams while advocating internally to ensure exceptional customer experiences.
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