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Responsibilities
- Design and own the enterprise customer value architecture framework, including value proposition mapping, ROI modeling methodologies, and business case development tools used across Meta's enterprise sales organization
- Build and maintain a library of customer journey maps that reflect the end-to-end buying experience for enterprise clients across key verticals, identifying critical decision points, stakeholder motivations, and value realization milestones
- Partner with enterprise sales, product marketing, and solutions engineering teams to translate Meta's advertising and business platform capabilities into quantified customer outcomes and executive-ready value narratives
- Develop scalable value engineering assets including ROI calculators, total cost of ownership models, and benchmark-driven business case templates tailored to enterprise segments and industry verticals
- Lead cross-functional working groups to align customer journey insights with product roadmap priorities, sales plays, and go-to-market messaging for enterprise accounts
- Establish a feedback loop between field sales teams and enablement leadership by synthesizing deal-level insights, win/loss data, and customer interviews into actionable journey and value framework improvements
- Define and track success metrics for value architecture programs, including adoption rates among enterprise sales teams, influence on deal velocity, and correlation with enterprise revenue outcomes
- Collaborate with sales leadership and business development partners to embed customer value and journey mapping practices into enterprise account planning and executive business review processes
- Mentor other enablement practitioners and business development contributors on value selling methodologies and customer journey design principles
- Present customer value frameworks and journey mapping insights to senior sales leadership and cross-functional stakeholders to drive organizational alignment and program investment
Minimum Qualifications
- 8+ years of experience in enterprise sales enablement, value engineering, management consulting, or a related go-to-market strategy function
- Experience designing customer journey maps and value architecture frameworks for complex, multi-stakeholder enterprise sales environments
- Experience developing quantitative business case tools such as ROI models, total cost of ownership analyses, or value realization frameworks used in enterprise sales cycles
- Experience working cross-functionally with enterprise sales, product marketing, and solutions teams to align go-to-market strategy with customer value delivery
- Experience communicating complex value propositions and strategic frameworks to executive-level audiences through written deliverables and presentations
Preferred Qualifications
- Experience in enterprise advertising technology, marketing platforms, or SaaS sales environments with demonstrated understanding of how enterprise buyers evaluate and measure platform ROI
- Experience building and scaling enablement programs in a matrixed, global organization with measurable impact on enterprise pipeline and revenue outcomes
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience applying design thinking or human-centered research methods to customer journey mapping at scale across multiple industry verticals
- Familiarity with value selling methodologies such as MEDDIC, Challenger, or similar enterprise sales frameworks and their integration into enablement programs
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
$162,000/year to $227,000/year + bonus + equity + benefits
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