We are seeking a Director of Content & Creator Partnerships to join the Content Partnerships team at Meta. Reporting to the Vice President of Content Partnerships, this person will lead creator strategy across Meta’s device ecosystem, including business strategy for our endorsement deals with celebrities and influencers. In addition, this role will partner directly with the Office of the President to develop and execute programs in support of key company-wide initiatives, including Meta Small Business. In service of these goals, they will drive outcomes and collaborate with a range of stakeholders in product, partnerships, marketing, legal, finance, engineering, and other areas, with an eye to uniting the relevant teams under an endorsement approach by product/initiative. They will be an accelerant to complex, high intensity projects, bringing together the right talent and frameworks into partnerships advancing key priorities across creators and the President's strategic agenda. The ideal candidate will bring deep experience and contacts in creator programs and endorsement deals with top tier talent and brands. They will bring a proven track record in negotiations & deal-making, solving complex problems, providing visionary leadership in value creation, and working persuasively among leaders and matrixed organizations. They will have experience leading business strategy, and a highly-attuned product sense. This role offers an impactful remit across Meta's family of apps and services and the company's most consequential strategic initiatives, requiring a candidate who can transcend traditional reporting lines and collaborate effectively with a diverse range of stakeholders who share this portfolio of partners. The ideal candidate will demonstrate the ability to shift seamlessly between managing day-to-day projects and providing strategic counsel at the executive level, working across multiple functions to drive results and foster alignment throughout the organization.

Responsibilities

Build the framework for integrating talent, creator, and endorsement priorities from product, partnerships, marketing, and other teams across Meta's apps and platforms, generating alignment on investments, trade-offs, and a unified device endorsement approach by product/initiative
Develop, structure, and execute endorsement and creator partnerships with top-tier talent, celebrities, and influencers on behalf of Meta's device ecosystem
Partner with the Office of the President to develop and execute programs advancing key company-wide initiatives including Meta Small Business
Organize and drive cross-functional forums for navigating key decisions related to talent, creator, and endorsement investments
Analyze creator and endorsement markets, targets, and trends, synthesizing recommendations into actionable plans and strategy
Serve as an accelerant to complex, high-intensity projects, bringing together the right talent, frameworks, and stakeholders to advance Meta priorities

Minimum Qualifications

15+ years of experience in talent endorsement deal negotiations and/or creator partnership programs
Subject matter expertise in endorsement, sponsorship, and commercial tie-in deals with content creators, celebrities, social media influencers, brands, events, product integrations, and traditional marketing campaign components
Knowledge of the creator economy, social media, digital business models, and internet/consumer technology
Experience managing multiple workstreams under tight timelines and executing across quickly evolving products and strategic priorities
Demonstrated fluency in the most complex business and legal issues and partner relations
Skill in communication, consensus-building, and working persuasively among senior leaders and matrixed organizations
Experience building and presenting pitch, briefing, and strategy materials to executive-level audiences
BS or BA degree

Preferred Qualifications

Experience working for major brands, leading talent/creator agencies, and/or big tech companies
Established network of contacts among top-tier talent, creators, influencers, and brands
Entrepreneurial, persistent, and resourceful, with experience learning quickly about new technologies and adapting to shifting priorities
Experience successfully navigating a fast-paced, highly ambiguous environment while shifting between day-to-day execution and executive-level strategic counsel
MBA or JD

$296,000/year to $356,000/year + bonus + equity + benefits

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Director, Content & Creator Partnerships