Director, Programmatic Activation

• Collaborate with internal and external stakeholders to develop and execute strategies for building and managing a digital inventory practice    

• Manage relationships and technical integrations with tech and media partners to ensure optimal performance and pricing for our deals.  

• Facilitate the creation of deal IDs and troubleshoot any technical issues related to PMP implementation.  

• Oversee reconciliations across internal and external stakeholders to ensure billable spends are confirmed and tracked accurately.   

• Collect, consolidate, and synthesize insights to drive our product roadmap; execute the Inventory roadmap to align with the company’s strategy, while complying with industry standards and applicable government regulations  

• Identify programmatic supply requirements for Amplifi deals  

• Manage buyer interfaces and other supply related platforms - determine requirements & value  

• Analyze and provide ongoing feedback on rates and performance  

• Maintain and document key capabilities and offerings from supply partners from technical specs to road map  

• Stay up to date on the latest trends and developments in the programmatic ecosystem, including new technologies, platforms, and strategies.  

• Provide thought leadership and guidance to the team on programmatic best practices and strategies.  

Experience/Skills: 

• Proven track record of successfully managing strategic and operationally complex projects with cross-functional teams, including Sales, Account Management, Product, Marketing, Legal & Finance teams.  

• Deeply familiar with the programmatic advertising ecosystem and have a strong background in supply-side platforms and managing online ad inventory.   

• Proven experience in building and managing programmatic supply chains  

• Excellent attention to detail with strong analytical, troubleshooting, and problem-solving skills.  

• Ability to work effectively in a fast-paced and collaborative environment.  

• Bachelor's degree in advertising, marketing, or a related field.  

• 7+ years of experience working in digital advertising ideally working at a DSP, SSP or publisher Co 

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