E-Commerce Manager - Pacha New York

About The Pacha Group

The Pacha Group is an international hospitality and entertainment company operating nightlife venues, hotels, and cultural destinations across Europe and the United States. With more than 50 years of heritage rooted in Ibiza, the Group delivers music-led experiences, hospitality, and lifestyle offerings while maintaining a commitment to sustainability, responsible operations, and community engagement.

About Pacha New York

Pacha New York is a large-scale music and nightlife venue located in Brooklyn, presenting global electronic artists, live performances, and cultural programming. As part of The Pacha Group’s international portfolio, the venue combines advanced production technology, hospitality services, and community-focused programming to create a leading destination for music and entertainment in New York City.

Position Overview

Pacha New York is seeking an experienced and commercially driven E-Commerce Manager to own and optimise digital marketing performance across ticket sales, audience acquisition, and revenue growth. This role is responsible for translating brand, programming, and cultural moments into high-performing digital campaigns within a fast-paced nightlife and live events environment.

The E-Commerce Manager will lead performance marketing strategy and execution, manage significant digital budgets, and drive measurable commercial outcomes.

Key Responsibilities

• Own end-to-end digital marketing performance for Pacha New York, with full accountability for ticket sales, revenue, ROAS, and CPA.
  
• Develop, execute, and optimise performance marketing campaigns across Meta, Google, TikTok, and other paid media platforms.
  
• Plan and manage large monthly digital marketing budgets, continuously testing and optimising creatives, audiences, and formats.
  
• Lead digital campaigns for artist announcements, residencies, seasonal programming, and high-velocity ticket drops.
  
• Oversee website performance, conversion optimisation, and the end-to-end digital ticketing journey.
  
• Manage data, tracking, and platform integrations, ensuring accurate analytics, attribution, and reporting.
  
• Monitor daily performance and deliver clear insights and reporting to local leadership and global HQ.
  
•  Collaborate closely with Programming, Marketing, PR, Creative, and global teams to align campaigns with brand and commercial priorities.
  

What We’re Looking For

• 4–5+ years of experience in digital marketing or e-commerce roles.
  
• Proven experience within entertainment, nightlife, live events, music, or ticketed experiences.
  
• Strong hands-on expertise in paid media and performance marketing, with a track record of driving commercial results.
  
• Experience managing significant budgets with clear performance accountability.
  
• Solid understanding of websites, analytics, tracking, and platform integrations.
  
• Highly analytical, data-driven, and commercially focused.
  
• Comfortable operating in fast-paced, high-pressure event environments with tight deadlines.
  
• Strong stakeholder management and communication skills.
  
• Willingness to work non-traditional hours, including evenings, weekends, and peak event periods.
  

Benefits Overview

Eligible employees may receive comprehensive benefits including medical, dental, and vision insurance; paid time off; company holidays; and participation in retirement savings programs in accordance with company policy and applicable law.

Salary Range: USD 110,000 – 120,000 per year (Final compensation determined based on experience, skills, and internal equity)

An Equal Opportunity Employer

The Tribe is an equal opportunity employer, made up of over 35 nationalities and does not discriminate on the basis of race, color, creed, religion, gender/sex, actual or perceived gender nonconformity, identity, expression or presentation (including cisgender/transgender, non-binary or intersex status), actual or perceived sexual orientation, sexual and reproductive health decision, marital status, partnership status, familial status, caregiver status, pregnancy (including childbirth and related medical conditions), alienage, ancestry, national origin, citizenship or immigration status, age, mental or physical disability, military or veteran status, genetic information or predisposing genetic characteristic, arrest or conviction record, credit history, salary history, unemployment status, height, weight, status as a victim of domestic violence, sexual violence, stalking and sex offenses, or any other legally protected status. The Tribe is driven by the principles of love, connection, joy, and music, and bonded by a celebration of people and culture.

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