eCommerce Director

Overview

The Director of eCommerce is responsible for the day-to-day management, execution, and optimization of the Retrofête and Seroya Shopify websites. Reporting to the SVP, Marketing & Digital, this role ensures both digital storefronts deliver best-in-class customer experience while supporting the Company’s commercial objectives.

Key Responsibilities

Website Management & Execution

• Own the day-to-day management of the Retrofête and Seroya Shopify websites.
• Ensure website content, collections, promotions, navigation, product launches, and seasonal campaigns are executed accurately and on schedule.
• Maintain site accuracy, including product information, pricing, imagery, promotional messaging, and content updates.
• Oversee homepage updates, landing pages, and overall website presentation to ensure a seamless shopping experience.
• Continuously evaluate and improve the customer journey across desktop and mobile experiences.
• Conceptualize and build content-driven pages such as brand storytelling, campaign, and shoppable editorial pages that create unique, immersive on-site experiences.

Shopify Platform Management

• Serve as the primary business owner for the Shopify Plus platform.
• Maintain expert, up-to-date knowledge of the Shopify Plus platform, ecosystem, and best-in-class apps/integrations to guide platform strategy.
• Partner with third-party vendors to manage platform enhancements, integrations, and issue resolution.
• Oversee quality assurance testing for new functionality, website updates, and promotional launches.
• Continuously assess new technologies, tools, and platforms across the site evaluating fit, ROI, and feasibility before recommending adoption.
• Monitor website performance, functionality, and usability, proactively identifying opportunities for improvement.
• Prioritize and manage website enhancement requests and platform optimization initiatives.
• Identify opportunities to leverage emerging AI technologies and Shopify capabilities to enhance the customer experience, improve site performance, and streamline internal workflows.
• Evaluate, test, and implement new AI-driven functionality and platform enhancements.

Analytics & Site Performance

• Monitor website performance and key eCommerce metrics, including revenue, conversion rate, average order value, sessions, bounce rate, and revenue per visitor.
• Develop recurring business reports and dashboards that provide actionable insights.
• Analyze customer behavior and website performance to identify opportunities for continuous improvement.
• Make data-driven recommendations to optimize site functionality and overall customer experience.

Cross-Functional Collaboration

• Partner with Digital Merchandising to ensure products, collections, and site content are executed accurately and support merchandising strategies.
• Collaborate with the Marketing & Digital teams to implement campaigns, promotional messaging, and digital content across both brand websites.
• Work closely with the Art team to ensure visual assets and brand storytelling are executed consistently online.
• Coordinate with Planning & Operations to support product launches, inventory visibility, and seasonal initiatives.
• Partner with internal and external partners to prioritize website enhancements, troubleshoot issues, and improve overall platform performance.

Leadership

·       Lead, coach, and develop two direct reports, fostering a collaborative and high-performing team environment.

·       Establish priorities, workflows, and best practices for website operations and execution.

·       Manage multiple projects simultaneously while ensuring timely delivery and operational excellence.

·       Encourage continuous improvement and innovation across the eCommerce function.

Qualifications

• 6-8+ years of progressive eCommerce experience, preferably within fashion, luxury, or consumer brands.
• Hands-on experience managing Shopify Plus Websites.
• Strong understanding of website operations, content management, and eCommerce best practices.
• Experience with Google Analytics, Shopify Analytics, and website reporting tools.
• Strong analytical, organizational, and project management skills.
• Excellent communication and cross-functional collaboration abilities.
• Experience leading and developing direct reports.

Curiosity for emerging technologies, including AP, and a passion for leveraging innovation to enhance the digital customer experience.

• Salary Range: $130,000 - $150,000

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)