Founding GTM Lead

About the Role

This is a founding GTM role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end go-to-market execution for professional creatives, working directly with the founding team to turn product capability into commercial traction and establish a repeatable GTM playbook. The role carries high ownership and broad scope, making it a rare opportunity to shape customer relationships, positioning, and feedback loops from the ground up.

What You'll Do

• Own early GTM execution across community, content, partnerships, and targeted outreach.

• Build and manage relationships with design partners and early customers in creator, studio, and agency segments.

• Recruit and organize participants for ongoing product research and testing cycles.

• Drive early commercial conversations, demos, pilots, and structured market feedback channels.

• Collaborate with product leadership on positioning, messaging, ICP definition, and pricing.

• Deliver clear, structured market feedback to accelerate product decision-making.

• Track the competitive landscape of generative AI creative tools, workflows, and user expectations.

• Represent the company externally with credibility, strong EQ, and confident storytelling.

What We're Looking For

• 4 to 8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.

• Proven experience in at least one motion: B2B partnerships or sales (pilots, early deals) and/or B2C growth (community or creator funnels).

• 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.

• 1 to 2+ years of hands-on exposure to generative AI products and workflows, with comfort using AI tools daily.

• Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.

• Strong product-led growth expertise, ideally from a motion similar to leading collaborative or creative SaaS tools.

• Hands-on, individual-contributor orientation suited to a founding role, rather than a purely senior leadership profile.

• Existing network and relationships within the creative industry.

• Comfortable operating independently in ambiguous, early-stage settings and selling a product still being built.

• US-based (New York preferred) or based in Zurich or Warsaw.

Compensation & Benefits

• Base salary: $150,000 to $185,000 USD annually.

• Visa sponsorship: available where applicable.

Location

Fully remote, with New York, NY as the preferred primary location. Candidates based in Western Europe (Zurich or Warsaw) are also welcome. Occasional travel is expected.