Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

The Opportunity

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.

The programme is sold globally in English, with customers in the US, Europe, and the Middle East.

This is a zero-to-one revenue stream, backed by:

• An Inc. 5000 recognised leadership and development company

• Household-name B2B clients

• A high-profile TED Talks partnership

• Strong brand authority, IP, and warm audiences

You will own customer acquisition end-to-end.

Core Responsibilities

• Design and execute the full-funnel customer acquisition strategy

• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn

• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email

• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension

• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure

• Optimise CPL, CAC, and LTV with a commercial growth mindset

• Work closely with founders, content, and partnerships teams, including the TED partnership

You are a strong fit if you have:

• Proven experience launching and scaling a D2C online course or cohort-based programme

• A premium price point experience of $5,000 or higher

• A 12-week or MBA-level programme structure

• Customers or students in the US, Europe, and the Middle East

• Deep hands-on expertise in performance marketing and funnel optimisation

• Strong experience with email CRM and lifecycle marketing

• A commercial, growth-hacker mindset with strong analytical skills

• Comfort operating in startup mode within an established, well-known company

• Fluent English communication (programme delivered globally in English)

Location & Working Style

• Fully remote

• Candidates must be based in the US, Europe, or Dubai / Middle East

• Time-zone flexibility required for global launches

Why This Role Is Different

• You are not supporting marketing — you own revenue

• Rare opportunity to build a premium global D2C education brand

• Clear connection between strategy, execution, and financial upside

• Significant growth potential as the programme scales internationally

Compensation & Performance Model

Base Salary:

USD $150,000 – $200,000 (dependent on experience, location, and prior launches)

Performance Incentives:

This role participates directly in the upside created.

• Revenue-based bonus tied to launch performance and cohort revenue

• Incentives linked to CAC, LTV, and funnel efficiency

• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)

• Potential profit-share or long-term incentive plan as the programme scales

Start Date: ASAP

Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.

Learn more about this Employer on their Career Site

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