GU In-Store Visual Merchandising Lead (IMD/VMD)

Position Overview: 

As a GU In-Store Visual Merchandising Lead, you will play a key role in creating a visually engaging and commercially effective sales floor that supports both current and future business needs. By aligning with the company’s sales strategy, you’ll help ensure the store environment drives performance and delivers a strong customer experience. 

You will bring the brand to life by maintaining a high standard of visual merchandising, creating impactful displays that showcase products and inspire customers. Through your work, you will help communicate the brand’s identity and contribute to building a strong and consistent presence in the U.S. market. 

Job Responsibilities:  

• Develop and execute weekly and monthly in-store visual merchandising (VMD) plans, including mannequins, displays, promotional materials, and window presentations, aligned with business strategy, sales performance, inventory levels, and market trends to effectively communicate brand values. 

• Adapt visual presentations based on daily sales performance by partnering with store management to maintain visually engaging mannequins, displays, and windows that enhance the customer experience and maximize satisfaction. 

• Collaborate closely with Global Headquarters (GHQ) to understand global visual merchandising strategies and translate them into effective, store-level execution. 

• Responsible for ordering in-store decoration materials with support from GHQ e.g. vinyl and window decoration display for GUUS Store 

• Work with VMD advisors to gather insights and best practices, incorporating them into store merchandising plans and daily execution. 

• Partner with Marketing, Store Management, and store teams to ensure timely and accurate implementation of marketing materials and visual displays on the sales floor. 

• Conduct regular market research to stay informed on U.S. trends and customer preferences, applying insights to store VMD plans and sharing feedback with GHQ. 

• Maintain an organized, efficient, and visually clean back-of-house (BOH), ensuring proper management of display samples, promotional materials, and fixtures. 

• Support and deliver visual merchandising training for store associates, including display setup, mannequin styling, window presentation, and trend awareness. 

• Collaborate frequently with store operations teams and provide in-store support as needed to ensure seamless execution. 

• Perform additional duties as assigned by management. 

Qualifications:  

•  High school diploma required, Bachelor’s degree a plus 

• 3+ years of visual merchandising (VMD) or display experience preferably in a retail or store environment, with demonstrated ability to develop and execute effective in-store VMD strategies aligned with business goals and market trends 

• Passion for retail and fashion, with a strong interest in creating impactful in-store experiences 

• Strong attendance and reliability, with the ability to work on-site five days per week and maintain a flexible schedule, including evenings and weekends as needed 

• Ability to thrive in a fast-paced environment with limited supervision and evolving priorities 

• Proficient in Microsoft Office, particularly Excel and PowerPoint 

• Excellent interpersonal and communication skills, with the ability to effectively collaborate and communicate across all levels of the organization 

• Highly organized and detail-oriented, with strong multitasking and prioritization skills 

• Self-motivated, proactive, and adaptable, with a positive and flexible approach to work 

• Strong time management skills with the ability to meet deadlines in a dynamic environment 

• Ability to lead discussions or meetings and clearly communicate ideas, updates, and solutions 

Physical Requirements:  

• Lift and carry up to 50 lbs.  

• Ability to stand for long periods of time, read computer terminals, push, pull, or move objects of at least 25 pounds. 

• Ability to effectively maneuver around sales floor and stockroom by repetitive bending, twisting, stooping, squatting, and climbing. 

Salary Range:  

• $82,000-$84,000