Head of Marketing

About the Role

This is a high-ownership marketing leadership role at a rapidly growing Series A legaltech marketplace, operating both a consumer-facing brand and a B2B platform serving law firms. You'll be the company's first in-house marketing leader, reporting directly to the CEO and driving all customer acquisition strategy from the ground up.

What You'll Do

• Own end-to-end customer acquisition strategy across both the B2C consumer brand and the B2B attorney platform.

• Manage $300K–$400K/month in paid media spend across Google Ads, Meta, TikTok, YouTube, and programmatic channels — optimizing CAC, ROAS, and lead quality.

• Build and lead a category-defining SEO function, developing content strategies that generate durable organic growth.

• Develop viral content and creative brand awareness campaigns that drive consumer attention at scale.

• Transition marketing operations from an external agency to a fully in-house function, and ultimately hire and manage your own team.

• Work closely with the CEO to allocate budget, run structured experimentation programs, and identify high-leverage growth opportunities.

• Develop the B2B marketing channel to sell legal leads and case management software to law firms.

What We're Looking For

• 4–8 years of growth marketing experience in consumer-facing, marketplace, or fintech environments.

• Demonstrated expertise managing large paid media budgets ($300K+/month) across Google Ads, Meta, TikTok, YouTube, and programmatic platforms.

• Proven success running both B2B and B2C growth marketing campaigns with measurable ROI outcomes.

• Strong SEO leadership and content strategy experience with documented organic growth results.

• Experience transitioning marketing from an agency model to an in-house function and building a team.

• Proficiency with analytics, attribution, and A/B testing tools (e.g., Google Analytics, attribution software).

• Experience with CRM and lifecycle marketing tools to manage customer journeys.

• Background in legal, personal injury, insurance, lending, or other high-CAC consumer industries is a strong plus.

• Eligible to work in the United States without employer visa sponsorship.

Compensation & Benefits

Salary: $160,000–$220,000 USD annually. Visa sponsorship is not available for this role.

Location

On-site, 5 days per week in New York City, NY. Remote work is not available for this position.