Manager International Marketing

Job Responsibilities

The Manager International Marketing will manage the daily operations of marketing promotions and associated internal and external stakeholders to facilitate successful value-added guest engagement.  Coordinate with and/or delegate to Purchasing, Advertising, Income Audit, Internal Audit, NYGC, Marketing Analytics, Player Development, Database Marketing, Digital AV, Players Club, Facilities, Slot Operations, Warehouse, and Security to ensure all aspects of promotions are communicated and attended to. Support with management of Player Development Events and retail shopping events as needed.  Fill in for players club floor manager. Responsible for generating a positive and friendly atmosphere and supporting staff as needed.  Promotes excellent customer service and employee relations. Presents oneself in a neat and clean appearance at all times. Performs other duties as assigned.

Essential Duties/Core Competencies

• Execute slot tournaments to maximize guest engagement when programmed.
• Initiate the contract review process with multiple vendors and external stakeholders and ensures that all legal and insurance documentation has been reviewed and approved to mitigate risk.
• Provide clear communication to all customer facing employees and departments to ensure promotional event knowledge and details are made available.
• Responsible for working directly with vendors to successfully propose and secure six figures in added promotional funding approval and reimbursements annually.
• Strategize, propose, implement, and execute promotions successfully within guidelines and regulations ensuring that all Rules & Internal Controls are drafted, reviewed, and published to the and gaming commission. 
• Build out monthly promotions calendar to ensure necessary segments are targeted profitably to align with database, direct mail strategies, and overall RWNY marketing strategies. 
• Draft, submit for approval, and ensure in-house voice-overs are created to promote all promotions on property in coordination with the AV Manager.
• Submit all email, database, direct mail, and other advertising support needs in Beekeeper and/or Lytho or other creative systems for creation, tracking, and approvals.
• In coordination with database marketing, ensure all promotional vouchers and Free Slot Play vouchers associated with promotions are built, and loaded in to the CMS and Promotional Kiosk system.
• Submit clear invoice requests to accounting to ensure each vendor is invoiced for marketing support dollars after promotions are complete, and post event analyses are complete.
• Submit requests to cage management team for cash vouchers as needed as prizes or promotional awards, sign out, and account for distribution of cash vouchers.
• Must execute all promotions, drawings, and tournaments per audit and Gaming regulations, and maintain a prize winners log signed by multiple stakeholders.
• Required to create monthly promotional witness calendar requests to submit to On-Site Gaming Commission, Audit, and the Slot Department as needed.
• Must keep track of inventory of all promotional items, as well as cash prizes to submit to Internal and Income Audit on a monthly basis.
• Coordinates with purchasing order monthly gifts, plan in-house dates and communicate with advertising all relative information of product. Information must be relayed to the Warehouse to ensure all items are scheduled to receive on time.
• Create and build all monthly promotions through the EVERI Kiosk.
• Evaluates event response rates through post-event reporting to optimize player engagement and profitability.
• Ensures departmental policies are being adhered to. 
• Help to maintain promotions and office environment cleanliness and efficiency.
• Disseminates relevant company information in a timely, efficient manner. Serve as department liaison in company meetings and training sessions.
• Fosters collaboration and motivates property operating teams to achieve results and exceed customer expectations.
• Makes management level financial decisions and is responsible for customer profitability.
• Achieves personal and department goals as determined by executive management.

Work/Educational Experience

• Must be at least 18 years old Must be at least 18 years old and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.

• Bachelor’s Degree AND two (2) years’ experience in a Marketing, Promotions Management, or Promotions Supervisory position.
  • OR Four (4) years’ experience in a Marketing, Promotions, or Promotions Management position
  • OR Two (2) years’ experience in a Marketing, Promotions, or Promotions Supervisory position within Resorts World.
• Experienced and proficient with Red Rock, PKMS, Trilogy, DRS, Microsoft Outlook  and Microsoft Excel.
• Must have excellent PC, communication, and delegation skills.
• Must be a team player.

Essential Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations mat be made to enable individuals with disabilities to perform the essential functions.

Physical and Mental

Must be able to stand and walk the property for entire shift.  Must be able to lift, unpack, move, stack, and retrieve individual and multiple items weighing 50 pounds.  Must be able to listen to customer concerns and make reasonable decisions based on company policies and procedures. Must be able to analyze situations and handle in a calm and rational manner. We must keep a flexible work schedule, which includes working nights and weekends. Must present oneself in a neat and clean appearance at all times. Must be able to work in a fast-paced, high volume, noisy environment with multiple distractions.    Must be comfortable, proficient, and effective using property PA system to announce all promotional events and deliver pertinent information as requested by multiple Executive Management Team members when needed.

Language Skills

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.  Ability to respond to common inquiries from other employees or guests. Fluency in English required, must speak one of the following dialects, Cantonese, Korean and/or Mandarin. Ability to write detailed instructions and correspondence.  Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.

Work Environment

The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate.  When on the casino, kitchen, restaurant or property floor or some back of house areas, the noise level increases too loud. I must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.

The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.

Working at Resorts World:

Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals.