Key Responsibilities
- Lead AI Product Strategy for Marketing & Sales
- Bridge Business and AI Solution Development
- Provide Functional Expertise in Go-to-Market Operations
- Drive AI Use Cases Across the Revenue Funnel
Marketing Mix Modeling (MMM)
Multi-Touch Attribution (MTA)
Digital Media Strategy & Optimization
Lead Generation, Nurture and Prioritization
MQL/SQL OptimizationĀ
Outreach Orchestration
Lead 360 / Customer 360
Next Best Action / Offer
AI powered Sales Operations
Pipeline Forecasting and Sales Productivity
- Leverage Marketing & Sales Data Ecosystems
- Lead Consulting Engagements and Client Relationships
- Manage Cross-functional Delivery Teams
- Act as the Product Manager for AI Capabilities
- Mentor and Develop Technical Teams
- Drive AI Adoption and Change Management
- Stay Current with AI and GTM Innovation
- Contribute to Practice Growth
Requirements
- 10ā15+ years of experience in consulting, product management, or AI-enabled digital transformation.
- Deep expertise in Marketing and Sales operations
- Strong understanding of GTM technology ecosystems, CRM, Marketing Automation, RevOps, and customer data platforms.
- Proven experience managing AI/Analytics products and data-driven digital products.
- Experience working with Data, Machine Learning, and Generative AI teams to deliver business solutions.
- Experience at leading projects and teams at leading consulting firms
- Experience managing enterprise client relationships and leading cross-functional delivery teams.
- Strong communication, executive presentation, stakeholder management, and mentoring skills.
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