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Marketing Analyst

Meta
Posted 6 months ago, valid for 21 days
Location

New York, NY 10008, US

Salary

$127,000 - $140,690 per year

Contract type

Full Time

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Sonic Summary

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  • Meta Platforms, Inc. is seeking a candidate with a Master's degree in Marketing Analytics or a related field and 2 years of relevant experience.
  • The role involves designing, analyzing, and interpreting data for marketing campaigns, as well as identifying audience opportunities.
  • Responsibilities include building marketing signals, debugging issues, and performing campaign performance analysis.
  • Candidates should have experience in SQL programming, data analysis, data visualization, and project management, among other skills.
  • The salary for this position ranges from $127,000 to $140,690 per year, in addition to bonuses, equity, and benefits.
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Responsibilities

  • Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations.
  • Audience identification, and opportunity sizing for all channel marketing campaigns.
  • Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer).
  • Debug, triage, and identify the right team to resolve the issues.
  • Perform campaign performance analysis and create readouts (such as marketing metric performance, and the campaigns' success).
  • Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues utilizing technology.


Minimum Qualifications

  • Require Master’s degree (or foreign degree equivalent) in Marketing Analytics, or a related field, and 2 years of experience in the job offered or a related occupation
  • Requires 2 years of experience in the following
  • SQL Programming & Querying
  • Data Analysis
  • Data Modeling and Transformation
  • Data Visualization
  • Statistical Analysis
  • A/B Testing and Experimental Design
  • Automation and Process Optimization
  • Error Debugging and Root Cause Analysis
  • Project Management


$127,000/year to $140,690/year + bonus + equity + benefits



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