Marketing Manager - Alia

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

About Alia by Dotdigital: Alia is a popup and engagement platform built for Shopify and e-commerce brands helping, merchants grow their email and SMS lists and drive more revenue from their existing traffic. We were bootstrapped to $10M+ ARR and 4,000+ merchant customers before being acquired by Dotdigital, a global marketing automation leader. We’re now scaling as part of a bigger platform, with the speed and hustle of a startup team.

About the Role

We’re hiring a Marketing Manager to help scale Alia’s visibility and growth. You'll play a hands-on role in bringing campaigns to life across content, social media, lifecycle marketing, partner marketing, product launches, and more. This is a great opportunity for someone who wants broad exposure to B2B SaaS marketing while making a meaningful impact at a fast-growing company. We’re looking for someone who is proactive, curious, and detail-oriented. If you thrive in a fast-paced environment and want to grow alongside a hardworking, ambitious team, we'd love to meet you.

What You’ll Do

• Manage Alia’s social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting

• Create content across blogs, social media, sales enablement materials, and other marketing channels

• Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution

• Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives

• Plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships

• Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption

• Track campaign performance, analyse results, and identify opportunities for optimisation and growth

About You

• 2–3 years of experience in B2B SaaS, ecommerce, or digital marketing

• Strong writing and communication skills, with experience creating content across multiple channels

• Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting

• Excellent organisational skills, with the ability to manage multiple priorities and deadlines

• A creative eye for design and a strong understanding of brand consistency

• Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms

• An analytical mindset, with the ability to interpret campaign performance data and identify opportunities for improvement

• A self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment

• An interest in ecommerce, Shopify, AI, or marketing technology is a plus

What We Offer

• $100,000 annual salary

• Medical, dental, and vision coverage

• The opportunity to grow your career as part of a high-performing team that has recently undergone a successful acquisition and is scaling rapidly