This role will be part of the Marketing Science team focusing on supporting our North America Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of quantitative measurement professionals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding of digital advertising ecosystems and measurement methodologies. The person in this role will be responsible for building strategies and proactive initiatives executed both in North America and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.

Responsibilities

Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
You will consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and medium business segments grow
Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy
Communicate results and present recommendations through varied formats (e.g., presentations, dashboards, written reports) tailored to different stakeholder audiences to stakeholders and partners
Build processes that scale ad effectiveness research initiatives
Advocate for small and medium-sized businesses with other research and product teams to ensure that solutions are designed with businesses of varying scales and types in mind

Minimum Qualifications

Bachelor's degree in a directly related field, or equivalent practical experience
Currently has, or is in the process of obtaining, a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta
5+ years of experience in a quantitative field, such as consulting, market research, media research
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience scoping and executing research projects with clients and/or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies

Preferred Qualifications

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Knowledge of dynamics and structure for sales teams
Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Understanding of current media landscape and challenges small and medium business advertisers face
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

$130,000/year to $193,000/year + bonus + equity + benefits

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Marketing Science Partner - Small and Medium Business Group