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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of brand partnership experience, including building co-marketing programs with entertainment studios and brands.
- Experience working with cross-functional teams spanning product, legal, marketing, and external partners.
- Experience with defining and negotiating partnership and co-marketing agreement structures.
Preferred qualifications:
- Experience measuring campaign impact through brand health metrics, sentiment analysis, or earned media value.
- Experience working with consumer technology and AI products.
- Experience working with talent, creators, and influencers to drive brand relevance.
- Proven ability to perform well with tight deadlines in a dynamic environment.
- Strong existing relationships in consumer brands, gaming, entertainment, or music industries.
About the job:
In this role, you will be joining the Global Brand Marketing team to support Consumer Apps priorities such as Search and Gemini as a Partnerships Manager. You will work closely with the Senior Partnerships Lead to help identify, evaluate, and manage cultural brand, entertainment, and co-marketing partnerships. You will serve as the point of contact for external partners such as entertainment studios and consumer brands.You will work cross-functionally with internal and external teams to build integrated campaigns that elevate our products’ presence in culture. You are able to influence partners and will prepare proposals for senior stakeholder alignment.
You are tapped into culture and moments that matter to Gen Z. In this role, you will require a passion for culture, and the ability to translate trends in entertainment, gaming, and internet culture into potential brand moments.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. You are tapped into culture and moments that matter to Gen Z. In this role, you will require a passion for culture, and the ability to translate trends in entertainment, gaming, and internet culture into potential brand moments.
US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities:
- Act as a partner relationship manager across Consumer Apps Marketing (CAM), representing product areas externally and owning relationships on behalf of multiple Google product areas (i.e., Gemini, Search, etc).
- Co-author strategic briefs with product marketing and brand teams to achieve campaign objectives by integrating into cultural moments.
- Evaluate, structure, and negotiate business terms for co-marketing and sponsorships in collaboration with Business Affairs and Legal.
- Drive cross-functional internal teams to proactively plan, align, and execute seamless partnership deliverables against key cultural moments.
- Pitch culturally disruptive ideas while working with cross-functional teams to strategically align and proactively plan cultural moments.
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