Performance Marketing - Google

What is Kalshi?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

• Our vision: well… build the largest financial market on the planet.

• Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

User acquisition is one of the most important growth levers at Kalshi, and Google App Campaigns (UAC) are a critical channel for reaching and converting new users. We’re looking for a hands-on performance marketer with deep experience managing and scaling Google Ads, particularly UAC and mobile app acquisition campaigns.

You’ll own the day-to-day management and optimization of our Google Ads campaigns, with a primary focus on UAC. This includes budget allocation, bidding strategy, audience signals, creative testing, measurement, and performance optimization. You’ll be responsible for maximizing efficiency, identifying opportunities to scale, and driving measurable acquisition outcomes.

What You'll Do

• Own the day-to-day management and optimization of Google Ads campaigns, with a primary focus on Google App Campaigns (UAC)

• Manage campaign budgets, bidding strategies, audience signals, creative assets, and optimization workflows

• Continuously monitor and improve campaign performance to maximize efficient growth and scale

• Analyze performance across conversion rates, customer acquisition costs, ROAS, and other key acquisition metrics

• Design and execute tests across creative, bidding strategies, targeting, campaign structures, and conversion optimization

• Identify opportunities to scale UAC spend while maintaining performance targets

• Partner closely with Growth, Creative, Analytics, and Product to improve acquisition performance and unlock new growth opportunities

• Develop reporting frameworks and performance insights that inform channel and broader growth strategy

• Explore opportunities across Google's advertising ecosystem to drive incremental acquisition

• Build scalable processes for campaign management, experimentation, optimization, and performance tracking

• Own channel-level performance and accountability for Google acquisition outcomes

What You Bring

• 3–5 years of hands-on Google Ads performance marketing experience, including significant direct experience managing and scaling Google App Campaigns (UAC)

• Deep experience with UAC is required for this role

• Strong understanding of mobile app acquisition and performance marketing

• Deep familiarity with Google Ads campaign optimization, bidding strategies, audience signals, attribution, and measurement

• Experience optimizing campaigns toward downstream conversion events and acquisition economics, not just installs or traffic

• Strong analytical skills and ability to translate performance data into optimization decisions

• Experience managing meaningful advertising budgets and scaling acquisition programs efficiently

• Strong ownership mentality and bias toward execution

• Comfortable operating independently and making optimization decisions quickly

Bonus

• Experience managing large-scale consumer mobile app acquisition campaigns

• Experience with value-based bidding, tCPA/tROAS optimization, and other advanced Google Ads bidding strategies

• Experience with AppsFlyer

• Experience in fintech, consumer technology, gaming, trading, or other high-frequency consumer app businesses

NYC Pay Transparency Disclosure

Salary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.

Our Culture

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.