Product Lead, Employer

At Gaia Family, we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering.

We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role.

We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).

The Role

You will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will:

• Define the strategy

• Ship the product

• Close feedback loops with customers (both employers & employees)

• Drive revenue impact

• Build the system from scratch

You’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal.

If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is

What you will own:

1. Employer Product Strategy

You will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design.

2. End-to-End Employer and Employee Experience

We want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape.

You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage.

You will need to obsess over the full system, not just one aspect.

3. Revenue & Unit Economics

You will co-leading the ROI strategy for our employer product. This means:

• Understanding case rates, utilization, loss ratios

• Partnering with Finance on pricing experiments

• Improving margins through product & process design

You will focus on these metrics like a GM would.

4. Cross-Functional Collaboration

You will work with teams across the business, you will:

• Align with Sales & Legal on what we sell

• Partner with Ops on what we can operationalize

• Work with Eng to build scalable systems

• Run tight weekly reviews

Who we're looking for

Someone who...

• Is deeply collaborative with a builder mindset

• Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve

• Is curious and eager to learn

• Has deep ownership

• Works cross-functionally successfully

• Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully

• Is AI-native and excited about the future of EPD & tech

You Might Be a Fit If You…

• Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups

• Have built or worked on an employer healthcare product before

• Care about revenue and margin, not just UX polish

• Love ambiguity

• Are AI-native, constantly testing out the latest tools to scale yourself & your team

• Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week

• Have high energy and bias toward action

Bonus if:

• You’re an ex founder

• You’ve owned revenue targets before

• Have experience in fertility, family-building, or HRA administration

How We Work

We move fast, operate with high ownership, and care deeply about quality.

We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.

We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.

Why This Role Is Exciting

• You’re not inheriting a polished product.

• You’re building the operating system for a new line of business.

• You will have real leverage over revenue.

• Work on a meaningful problem in healthcare with massive market opportunity

• Operate with unusually high autonomy and visibility

• Join a small, high-talent team where decisions ship quickly

• Help define the future of fertility financing and patient experience

• Meaningful equity upside as the company scales

Compensation & Benefits

• Competitive base salary + meaningful equity - range for this role is $160-180k

• Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)

• Full benefits (very generous for early-stage startups)

• Fertility & egg-freezing benefits

If this sounds interesting, we’d love to talk.