Product Marketing Manager, Industry Events

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Knowledge and understanding of Google’s advertising products as well as the competitive landscape in which they operate.
• Familiarity with key topics and issues that the US Ads industry is facing.
• Ability to take initiative and identify opportunities to improve processes.
• Demonstrated ability to deliver insights-driven marketing strategies, campaigns, and integrated plans.
• Strong written and verbal communicator with ability to craft messages for various audiences, including internal and external executives.

About the job:

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, Industry and 3P Events, you will be part of the US Ads Marketing team and will be responsible for bringing Google’s messaging and product innovations to life across our third-party (3P) conferences and industry events. You’ll pair deep customer insights with your understanding of verticalized sales motions to design compelling presence strategies, keynote moments, and executive activations around key industry tentpoles. You will lead scaled go-to-market executions that goal our highest-influence audiences to lift sentiment around Google’s AI leadership and unlock intent to spend.

Partnering closely with GBO leadership, Industry Relations, and cross-functional Marketing teams you will navigate complexity with strong operational and event strategy expertise. You will be an effective communicator and relationship-builder with a proven ability to align external event opportunities with internal Sales strategies. You’ll have an opportunity to drive Google’s presence and narrative across the industry ecosystem, showcasing Google's AI leadership in action and helping brands and agencies navigate consumer behavior shifts to maximize ROI.

Responsibilities:

• Align executive leadership across GBO Sales, US Ads Marketing, and Industry Relations to maximize event investments.
• Lead narrative, keynote programming, and activations across major industry events and third-party conferences.
• Distill market insights to align external event opportunities with verticalized Sales go-to-market (GTM) strategies, accelerating business growth and client satisfaction.
• Partner with global messaging teams and external agencies to land cohesive, activations on major stages.
• Track and analyze key event metrics, specifically measuring audience sentiment shift and intent to spend.