Product Marketing Manager, US GTM Programs

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing).
• Experience in B2B Marketing.
• Experience working cross-functionally with Sales.

Preferred qualifications:

• Familiarity with key topics and challenges that the US Ads industry is facing.
• Knowledge and understanding of Google’s advertising products as well as the engaged landscape in which they operate.
• Demonstrated ability to deliver insights-driven marketing strategies and plans.
• Creative flair for design or ability to brainstorm unique event concepts.
• Strong written and verbal communicator with ability to craft messages for various audiences, including internal and external executives.
• Ownership to take initiative and spot opportunities to improve processes.

About the job:

As a Product Marketing Manager working on US GTM Programs, you will be part of the US Ads Marketing team and will be responsible for bringing to life Google’s messaging and product innovation at high touch industry events. You will pair customer insights with your understanding of verticalized Sales motions to help activate against spike moments, like Google Marketing Live (GML) and Rethink Week. You will work on scaled go-to-market activations that target our highest-influence audiences, including LCS, to lift sentiment around Google’s AI leadership and unlock spend. This role will partner closely with GBO and teams across Marketing to land Google’s Point of View (POV) in the market.

This role requires operational excellence and the ability to navigate through complexity. You are an effective communicator and relationship-builder with an ability to unify Marketing and Sales strategies. You will have an opportunity to work on some of the most high-impact priority areas, including showcasing Google's AI leadership in action and navigating consumer behavior shifts to unlock Return on Investment (ROI).

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Activate on the strategy and programming for a portfolio of events and activations, including Google Marketing Live as well as other high-impact vertical activations.
• Distill market insights and unify the Marketing and verticalized Sales GTM strategies to support revenue acceleration and growth, working closely with cross-functional partners to ensure high customer satisfaction.
• Foster close relationships with global teams to ensure narrative cohesion, and work across external partners (i.e. creative agencies) to ensure this comes to life in market in high-impact ways.
• Track and analyze KPIs for marketing initiatives, including sentiment shift and intent to spend.
• Manage stakeholder relationships with across Partner, Sales and Marketing teams.