Senior Associate, Paid Media Strategy, DIG, Ruder Finn

Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital (DIG) practice. In this role, you will support the planning, setup, and execution of paid social & paid search campaigns across a range of performance-driven client programs, working across healthcare and consumer brands. 

You’ll play a hands-on role in campaign execution, performance monitoring, and reporting, while gaining exposure to broader paid media strategy and cross-channel collaboration. This is an ideal opportunity for someone early in their career who is eager to deepen their expertise in paid social, paid search, analytics, and digital strategy in a fast-paced agency environment. 

Key Responsibilities  

Paid Social: 

• Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more  

• Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams 

• Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance  

• Support building UTM tracking links for integrated campaigns  

Paid Search & Google Ads 

• Support the set up and launch of paid search campaigns, and YouTube/Demand Gen when relevant, assisting with pre launch activities such as keyword research, ad copy, audience targeting, and campaign structure 

• Monitor campaign performance and search query reports, flagging trends, insights and optimization opportunities with a focus on driving measurable business outcomes 

• Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets. 

  
Data & Analytics: 

• Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4) 

• Support reporting deliverables, data pulls, and reporting insights  

• Maintains awareness of industry trends and impact to client & assigned accounts 

• Assist in conducting competitive and category-specific research 

Strategy & Collaboration: 

• Contribute to campaign planning discussions  

• Collaborate with cross-functional teams/team members to support integrated campaign execution  

• Participate in client meetings and internal status calls, with opportunities to grow client-facing skills  

Qualifications  

• 1-2 years of experience in paid social & paid search 

• Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus  

• Working knowledge of GA4 and UTMs a plus 

• Strong analytical mindset with proficiency in Microsoft Excel 

• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook) 

• Comfortable managing multiple tasks across accounts in fast-paced environment 

• Curious and eager to learn with strong problem-solving skills  

• Great energy, and curiosity to do and learn new things to support agency growth and offerings 

• Detail-oriented, organized, and dedicated 

• Bachelor's degree in marketing, digital/integrated marketing, advertising or related field  

Benefits & More   

• You will receive a competitive base salary and bonus opportunity   

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.   

• Monthly allowance for cell phone, office equipment, etc.   

• Generous PTO policy with paid maternity/paternity leave   

• Professional learning and development opportunities   

• Workplace flexibility   

• On-site and off-site social gatherings  

The anticipated salary range for this position, at the time of posting, is $55,000 - $68,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.