Senior Specialist, Product Marketing - Multi Assets

About the Role: 
Grade Level (for internal use): 11 

The Team: 
As a vital member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for spearheading product marketing initiatives that enhance awareness, adoption and engagement of S&P DJI’s multi-asset offerings. This role will concentrate on developing compelling index solution narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape. 

As part of the broader commercial organization, Marketing is tasked with aligning product marketing activities—including product launches, content creation, go-to-market strategies and client education—with specific commercial outcomes. This role is crucial in positioning S&P DJI as a leader in the insurance and structured products space, leveraging essential data, research and insights. 

The individual will collaborate closely with Product Management, Sales, Marketing and other commercial teams to ensure the alignment and execution of product marketing strategies that drive revenue and market share. 

Responsibilities: 
As part of the Global Marketing Team, you will be responsible for leading product marketing initiatives and content creation efforts that connect marketing activities to specific commercial outcomes, focusing on: 

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights. 

• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically Insurance. 

• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new index launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on S&P DJI indices. 

• Compliance and Legal Partnership: Work closely with Compliance and Legal teams to ensure all product marketing content, client-facing materials and messaging are reviewed as needed and fully aligned with company guidelines and applicable regulatory requirements. 

• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive. 

• Account-Based Marketing: Engage with key partners and clients to promote awareness and adoption of S&P DJI’s multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage. 

• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments. 

Qualifications: 

• Must have 5+ years of professional experience in content/product marketing within financial services.

• Strong focus on multi-asset strategies, Insurance, Investment Banks preferred.

• Proven expertise in content marketing, content creation, and original content development, with a portfolio and writing samples that demonstrate effective messaging, audience engagement, and strong writing ability. Candidates should have hands-on experience authoring content, not solely managing content development processes or agencies.

• In-depth understanding of multi-asset investment strategies and the product development lifecycle.

• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.

• Experience in Insurance preferred.

• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly, succinctly, and persuasively.

• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

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Preferred Qualifications: 

• Bachelor's degree (Marketing, Communications, Business, or related field preferred).

• Experience with product launches, go-to-market strategies and account-based marketing in the insurance, asset management or financial services space. ​

• Familiarity with digital marketing channels and tactics, including social media, content marketing and email campaigns. 

• Analytical mindset with experience in market research and competitive analysis to inform product positioning. 

• Ability to work collaboratively with cross-functional teams, including Product Management, Sales, Compliance, Legal and external partners. 

Right to Work Requirements:

This role is limited to persons with indefinite right to work in the United States.

Compensation/Benefits Information (US Applicants Only):

S&P Global states that the anticipated base salary range for this position is $110,000-$135,000.  Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.

In addition to base compensation, this role is eligible for an annual incentive plan.  This role is eligible to receive additional S&P Global benefits.