Senior Strategic Planning Manager

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Position Summary:

The Senior Manager, Strategic Planning supports the development and implementation of fan growth strategies through strategic analysis, business planning, performance measurement and cross-functional program management.

This role serves as a key contributor to the Global Fan Marketing strategy function, helping transform consumer insights, business performance and market intelligence into actionable recommendations that guide marketing priorities and enterprise decision making.

Working across Global Fan Marketing and broader cross-functional teams, the Senior Manager manages strategic planning workstreams, develops executive-ready analyses, monitors business performance and helps establish scalable planning processes that strengthen the NBA's fan growth capabilities.

Major Responsibilities:

Strategic Planning

• Support the development of fan growth strategies through research, analysis and business planning.
• Coordinate annual planning cycles, strategic reviews and priority-setting initiatives.
• Develop executive presentations, business cases and strategic recommendations for senior leadership.
• Maintain planning frameworks, strategic roadmaps and organizational priorities.

Audience & Business Analysis

• Analyze fan behavior, consumer insights, business performance and industry trends to identify opportunities for growth.
• Partner with Consumer Insights and Data Strategy & Analytics to translate data into actionable business recommendations.
• Conduct competitive benchmarking and marketplace assessments to inform strategic decision making.
• Support audience prioritization and opportunity sizing exercises.

Performance Measurement

• Develop dashboards, scorecards and reporting that evaluate fan growth initiatives.
• Track performance against strategic objectives and identify optimization opportunities.
• Support measurement frameworks that enable consistent evaluation across Global Fan Marketing.
• Synthesize complex data into clear insights for leadership.

Cross-Functional Program Management

• Coordinate and support strategic initiatives across cross-functional groups league-wide.
• Manage project timelines, stakeholder communications and strategic deliverables.
• Capture organizational learnings and develop repeatable planning processes.
• Support executive meetings, strategic workshops and business reviews.

Team Contribution

• Foster a culture of cross-functional collaboration.
• Promote best practices in strategic thinking, planning and business analysis.

Required Education/Professional Experience:

• Bachelor's degree required.
• 5+ years of experience in strategy, marketing, consulting, analytics or related disciplines.
• Experience managing complex cross-functional projects.
• Experience developing executive presentations and strategic recommendations.
• Strong analytical background with experience leveraging consumer insights and performance data.
• Sports, entertainment, media or consumer brand experience preferred.

Required Skills/Knowledge Attributes:

• Strong analytical and critical thinking skills.
• Excellent written, verbal and presentation abilities.
• Experience translating data into actionable business insights.
• Strong project management and organizational skills.
• Advanced PowerPoint and Excel skills; familiarity with visualization tools is a plus.
• Curiosity, initiative and a consumer-first mindset.
• Passion for basketball and understanding of the NBA fan ecosystem preferred

Salary Range:

$140,000 – $155,000

Job Posting Title:

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.