Social Media Specialist

ABOUT THE ROLE 

SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency. 

You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running. 

WHAT YOU’LL DO 

Content Calendar & Publishing 

• Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts 

• Schedule and publish approved posts on time across all three brand handles 

• Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively 

• Pull weekly performance snapshots per brand and share with the team 

Influencer Operations & Content Approval 

• Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands 

• Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing 

• Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule 

• Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports 

• Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up 

• Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes 

• Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification 

Trend Monitoring & Ideation 

• Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand 

• Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution 

• Maintain a living trend log the broader team can pull from across brands 

• Concept UGC prompts and seed ideas that support influencer activations and organic storytelling 

Community Management & Engagement 

• Manage comments, DMs, and brand tags in each brand’s distinct voice 

• Monitor UGC and surface reshare or seeding opportunities in real time 

• Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately 

• Help maintain and evolve a brand voice guide for each of the three brands 

Cross-Brand Coordination Support 

• Track asset status and ensure on-time delivery per platform and campaign 

• Compile monthly performance recap decks with key learnings per brand for stakeholder review 

• Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy 

WHAT WE’RE LOOKING FOR 

• 3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered 

• Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking 

• Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data 

• Native TikTok fluency — you understand the platform from the inside, not just as a marketer 

• Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance 

• Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously 

• Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar) 

• Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you 

• CPG or consumer brand experience preferred; agency background equally welcome 

• Bilingual (English/Spanish), particularly for Spanish speaking LATAM support