Sr. Analyst, Influencer Marketing

About the Role:

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs. 

Responsibilities of the Role:

• Support development of campaign and long-term Influencer strategy for current Ovative clients 

• Own day-to-day execution of influencer campaigns, including timelines, creator communication, deliverables, approvals, and go-live coordination 

• Review influencer contracts, usage rights, and disclosures to ensure accuracy, compliance, and alignment with brand guidelines 

• Conduct content reviews and provide clear, creator-friendly feedback to ensure brand safety while preserving authenticity 

• Maintain campaign trackers and documentation to ensure visibility across internal teams and clients 

• Document, analyze, and provide meaningful insights on campaign performance 

• Partner with paid media and creative teams to support content amplification, whitelisting, and creative testing 

• Proactively flag risks, delays, or performance concerns and recommend solutions 

• Inform on influencer & social media platform trends and partnership opportunities 

• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business 

Qualifications and Skills Required:

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy 

• 2-5 years in an Influencer Marketing role developing and executing strategy and campaigns 

• Strong operational and organizational skills with the ability to manage multiple creators and campaigns simultaneously inclusive of sourcing, recruiting, onboarding, and negotiating with Influencers 

• Experience supporting paid social amplification or content licensing from influencer campaigns 

• Ability to balance attention to detail with speed in a fast-paced agency environment 

• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics 

• Experience analyzing influencer-specific metrics 

• Strong verbal & written communication skills and client management skills 

Preferred:

• Digital agency experience or digital lead on the client-side 

• Web analytics experience 

• Experience with influencer sourcing and campaign platforms