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We’re building a new category of creative intelligence at Amazon Ads. Our team combines generative AI capabilities with advertiser-centric design to simplify complex creative workflows and deliver measurable impact across the full marketing funnel. We serve advertisers of all sizes—from emerging brands to global enterprises—helping them create, optimize, and scale creative content across Amazon's advertising surfaces.
Our vision is to make personalized, high-performing creative a foundational layer of how advertising works, not an add-on feature. We’re positioned at the intersection of Amazon’s richest commerce signals and the largest advertising surfaces on the internet.
Within Creative X and Retail Ad Service, you will serve as the primary advocate for our largest customers—agencies, advertisers, and global partners—ensuring they maximize the value of our generative AI solutions for creative production, personalization, and optimization, while also developing and executing high-impact partnerships with third-party retailers. You’ll collaborate with internal stakeholders across Sales, Partner Development, GTM, Creative Services, Product, and Product Marketing to drive usage, enhance the customer experience, and accelerate product development. Additionally, you’ll identify, negotiate, and manage strategic partnerships with AI technology providers to bring new capabilities to our customers. This role demands a strategic mindset, deep expertise in AI-infused creative tools, and a passion for building long-term client relationships.
Key job responsibilities
Directly manage Tech BD members across both Creative X and Retail Ad Service to execute strategic partnerships and achieve business goals for each organization.
Own the executive relationships with strategically important customer and partner companies in the sector; institute regular mechanisms to cultivate trust and drive alignment with Amazon’s priorities. Provide executive sponsorship when needed for other BD efforts and act as the executive escalation management resource for Amazon leaders.
Build, orchestrate, and execute a GTM plan for forging and developing client relationships, driving adoption of both CrX and RAS solutions, as well as enabling product development based on customer requirements.
Serve as the primary point of contact for customers, ensuring seamless onboarding, product/feature adoption, and ongoing success with CrX and RAS products.
End-to-end deal experience: structuring and negotiating complex partnership agreements such as advertising deals, complex digital media transactions, and strategic ad technology relationships.
Strong financial acumen with the ability to analyze income, balance sheet and cash flow statements. Can construct an operating P&L, model deals, and articulate cost/benefit analyses to key stakeholders.
Originate, execute, and manage partnerships to help accelerate product development and add new capabilities.
Partner with Account Executives and Partner Development Managers to drive customer engagement and identify growth opportunities.
Solicit voice-of-customer and synthesize feedback in digestible formats for use by internal partners in Product and Product Marketing.
Manage cross-functional stakeholder relationships, acting as the bridge between customers and internal constituents
A day in the life
Your day will blend strategic leadership with hands-on partnership management, driving high-impact deals and shaping the future of Amazon Ads. You’ll review customer feedback from recent campaigns, identify opportunities to enhance our generative AI solutions, and collaborate with internal stakeholders to align on a joint roadmap. You’ll negotiate multi-year partnership agreements with AI technology providers, balancing technical capabilities with business impact, and lead cross-functional sessions to refine go-to-market strategies for new Retail Ad Service features. Throughout the day, you’ll act as the bridge between customers and internal teams, ensuring seamless onboarding, product adoption, and ongoing success while driving innovation through strategic insights and data-driven decisions.
About the team
We are the Creative X and Retail Ad Service (RAS) team at Amazon Ads—driving the adoption of generative AI solutions and externalizing Amazon’s advertising technology to third-party retailers. Our mission is to transform how advertisers create, personalize, and optimize campaigns through AI, while building strategic partnerships that accelerate product development and market growth.
You’ll work alongside sales, product, partner development, and engineering teams, ensuring our largest customers—agencies, advertisers, and retailers—maximize the value of Amazon’s AI-powered tools. We value innovation, collaboration, and a passion for solving complex problems in fast-paced, high-visibility environments. Basic Qualifications: - Bachelor's degree or equivalent
- 12+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 10+ years of building and leading large teams and working in matrixed operating structures experience
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
- Experience negotiating VP-level contracts with channel partners and agencies
- Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
- Experience managing and developing high performance teams Preferred Qualifications: - 10+ years of managing and developing high performance teams experience
- Master's degree or equivalent
- Experience in e-commerce, digital advertising, or media
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 213,000.00 - 288,200.00 USD annually
USA, WA, SEATTLE - 193,700.00 - 262,000.00 USD annually
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