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Temporary Associate Director, Paid Social

Adelphi Group
Posted 5 days ago, valid for 20 days
Location

New York, NY, US

Salary

$70,000 - $125,000 per year

Contract type

Full Time

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Sonic Summary

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  • Hearts & Science is seeking a Social Media Associate Director with over 5 years of experience in campaign management and leadership.
  • The role involves managing Social Supervisors, developing paid media strategies, and ensuring team execution meets client expectations.
  • Candidates should possess a deep understanding of social performance campaigns and have experience in interactive advertising.
  • The salary range for this position is between $70,000 and $125,000.
  • The ideal candidate will be a proactive self-starter with strong organizational, communication, and analytical skills.

Agency:

Hearts & Science

Job Function:

Non Standard Job Profiles

Job Subfunction:

Contingent



Job Description:

Who we’re looking for:  
We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.  
  
Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region.  This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.  
We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management. 
 
We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.   
 
The Opportunity:  
If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:  
  
Team Leadership 
Determine how to use Social resources most efficiently  

Effectively manage and lead all Social team members on particular client team(s) 

Identify training and development needs of client team and broader functional team 

Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams 

Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used 

Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals 

Lead hiring process for Social team members on their client team 

Oversight for on-boarding new clients within their office location 

Ensure integration with other functional teams 

 
Grow Business 
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI 

Help identify and test new channels and products, highlighting results and sharing across organization and externally 

Ensure Social strategy aligns with client’s overall business goals and merchandise impact  

Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process 

 
Broader agency responsibilities, related to one or more of the following: 
Practice Development 
Product & Service Development 
Partner Relations 
 
Practice Development: 
Training 
Owns Social portion of new hire training and onboarding, including: 

Coordination with HR 

Ensure all materials are up-to-date and all trainings have presenters 

Coaches and evaluates presenters to make sure they are effective 

Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness 

Develops and provides feedback for onboarding process 

Develops and ensures certification exams are effective 

Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams 

Innovation 
Identifies and develops new processes, strategies, frameworks, etc. 

Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams 

Helps pilot new approaches with client teams to refine and ensure viability 

Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc. 

Alpha/Beta tests 

Keeps track of alphas and betas being tested across client teams, encourages sharing 

Ensures learnings and insights are captured and shared across client teams 

Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally 

POVs 

Leads development of POVs related to new products and enhancements related to existing PHD Social products and services 

 
Product & Service Development: 
New External Channels/Products 
Identifies and evaluates new channels and products 

Recommends clients to test new channels and products 

Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc. 

Internal Products & Services 
Helps with product marketing for existing Social services 

Project manages development and testing of products and services 

Identifies new products/services being delivered by client teams and determines potential to provide at agency level 

 
Partner Relations: 
Technology 
Main point of contact for technology partners – competitive and campaign management 

Identify and evaluate new technology providers in the space 

Develop proposals for new providers recommended for the agency 

Maintain repository of information about technology partners 

Update technology RFIs/comparisons on periodic basis 

Point of escalation for technology related issues 

Responsible to ensure all client teams are informed about new providers or updates to existing technologies 

Subject matter expert for client team questions, new business, sister agencies, etc. 

 
Social Networks 
Main point of contact for social networks 

Oversee Insertion Order creation and process 

Point of escalation for engine related issues 

Manage logins, ensure compliance 

Responsible to ensure all client teams are informed of new products and engine enhancements 

Coordinate presentations from providers for Social team or broader agency 

Coordinate QBR from key engine partners 

Coordinate with training lead on related certifications 

 Our expectations of you:  
Deep understanding of social performance campaigns and activation 

Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals 

Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion 

Having a passion for advertising and establishing yourself as a thought leader within the office 

Staying up to date on industry trends and partner updates 

Proactively bringing new opportunities to the team 

Proactively bring new ideas for the account for broader business impact 

Ensure proper communication between various agency capabilities and performance team 

Day-to-day lead on client communications 

  
What you’ll need to succeed: 
Bachelor’s degree or relevant post-secondary education, training, or equivalent experience 

5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.   

Be a proactive self-starter 

Possess general knowledge of direct and brand marketing principles and strategies 

Have a deep understanding of the interactive marketing landscape 

Have polished presentation, communication, and analytical skills  

Have strong organizational skills, being able to manage multiple projects at once   

Have online media sales and/or interactive ad agency experience  

Know the difference between features and benefits and how to sell and deliver value! 

 The outcomes we will celebrate:  
Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.  
  
Who you’ll partner with: 
You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams. 
  
Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.  
  
What you can expect:  
The chance to grow the agency and yourself.   
Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.   
The ability to be brave, try new things and help continue to grow our digital offering.  
A place that cares about your personal passions just as much as your work.  

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice


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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.




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