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JOB SUMMARY:
Biologique Recherche is transforming into a modern, omnichannel powerhouse, scaling retail, the professional network, and D2C within the US. We are looking for a dynamic and tenured Wholesale Sales Director based in NYC who is able to strategize and execute in a fast-paced environment. This person will own the NYC market, with a majority of time spent on the field, and report to the Executive Director of Sales. The Wholesale Sales Director, NYC, will work closely with internal & external stakeholders to help translate the Company’s global vision into regional & consumer-specific strategies to drive revenue and increase distribution. They will be responsible for developing and managing the execution of sales strategies to achieve sales targets, KPIs & all metrics across the region. The ideal candidate will grow the wholesale channel while protecting the brand’s premium professional positioning and business that has defined us for decades. With a strong emphasis on driving sales results, organizational optimization, building partnerships and driving a high-performing team, this person will be a critical leader within the team.
RESPONSIBILITIES:
Sales Strategy and Execution
- Develop, manage and drive strategy and growth opportunities within the wholesale channel to dive sales, achieve key performance indicators (KPIs), and identify new market opportunities.
- Serve as the main point of contact within the region for wholesale partners and customers; providing support for sales, education, marketing, and eventing.
- Partner with customers to create and execute joint business plans on a monthly/quarterly/yearly basis to facilitate sales initiatives, activations, events and strategies to grow the customer demographic, build brand awareness & loyalty, and drive revenue.
- Manage, track, and analyze all reporting, promotions, initiatives, and metrics for each customer to maximize sales, maintain accurate records, and make strategic decisions based on quantitative & qualitative data.
- Create and present all business recaps with key insights to provide structured and actionable recommendations for future initiatives, activations, product launches, etc.
- Identify new opportunities and prospect new business development within the region
- Supervise compliance and adherence to Company guidelines and standards, including merchandising, events, promotions, collateral, and brand guidelines.
- Collaborate with demand planning and operations to optimize assortment, purchase orders, manage OOS, assortment and inventory levels – providing recommendations on all product lines.
- Create and monitor all P&L and budgets for the region, ensuring adherence to targets and profitability goals.
- Develop strong, long-lasting relationships with key wholesale partners, understanding their business objectives, build trust, and support mutual objectives.
- Work cross functionally with leaders (Ecommerce, Marketing, Finance, etc.) to onboard and manage new and existing business and services.
- Cultivate and build excellent communication with accounts; building a regular cadence and schedule of in-person visits, calls, and virtual meetings to provide the highest level of customer service.
- Manage accounts closely to resolve any concerns, questions or issues in a timely manner.
- Collaborate with the Education department to ensure training plans are in place to uphold brand guidelines, product knowledge, and luxury customer experience standards.
- Contribute to the organization of and participate in Seminars and Workshops.
- Possess an in-depth knowledge of the Brand’s product offerings / understand the features and benefits of each product in the line.
- Develop joint business plans to optimize business, overcome technical and business objections, and plan for success.
- Stay up to date in industry, maintaining knowledge in trends, adjacent & competitive brands/products.
- Manage brand positioning within each customer, including monitoring other product lines and brands, suggesting comparable products and alternatives within BR.
Team Management
- Develop, engage, and motivate team members to further their growth and development, providing mentorship and guidance to achieve Company goals.
- Help recruit, onboard and coach new team members and partners.
- Provide ongoing feedback and support of training programs, coaching on best practices, ensuring alignment with Company values, goals and policies & procedures.
- Champion a culture of excellence, performance, collaboration, and continuous improvement across the region.
QUALIFICATIONS:
- 6+ years of experience in sales, business development, wholesale and leadership role(s); experience in beauty/skincare industry, and/or luxury brands preferred.
- Bachelor’s degree is preferred, with business focus and experience with P&L responsibility a plus.
- Proven track record of creating and executing impactful sales and business strategies to drive revenue, prospect new business, and optimize channel growth.
- Strong management skills with an ownership mindset, acting as a leader within the team to drive results.
- Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and departments.
- Strong written and verbal communication skills with an ability to work cross-functionally and present.
- Proficiency in various software and technology programs/applications/programs – including Microsoft Office (particularly excel & PowerPoint), CRM (Salesforce a plus), Tableau, IMS, OMS. etc.
- Exceptional ability to multi-task, prioritize and follow through, with strong organizational skills, time management skills, and operational acumen.
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