Lifecycle Marketing Associate

We’re searching for a Lifecycle Marketing Associate to join our Growth team at Havenly. This role will execute the lifecycle marketing strategy across email, SMS and push across our portfolio of brands. Our ideal candidate will bring an analytical, creative, and cross-functional skillset to the role. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup. 

If you’re a lifecycle marketer who dreams of engaging customer journeys and enjoys rolling up their sleeves and working on a high-achieving team - this is the perfect role for you!

What you’ll do:

• Help manage batch-and-blast campaign calendar across email, SMS and push, managing content brainstorming and planning, briefing, deployment and analysis of campaigns
• Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis
• Manage weekly KPI reporting for batch-and-blast, uncovering insights from data 
• Rigorously test and analyze campaign performance to ensure each message drives results without increasing customer churn
• Collaborate cross-functionally with marketing, merchandising, creative and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages

What you’ll bring:

• 3+ years’ experience in a marketing, strategy or consulting role at a B2C or ecommerce brand, with an understanding of CRM strategies, tactics, and tools
• Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
• Familiarity with Braze, or similar ESP’s 
• Data acumen with experience in Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights
• Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management
• Growth mindset with bold ideas and know-how to get things done
• Preference for those with experience in DTC e-commerce
• Experience with and knowledge of AI tools and prompting and how it can enhance lifecycle marketing process and performance (ChatGPT, Claude, etc)

About You:

• You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen
• You are curious, love learning, and are interested in learning new tools and programs
• You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next.
• You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field.
• You are a collaborator with strong communication and relationship-building skills
• You have the ability to work in a fast-paced, results-based environment
• You have confidence in analyzing and acting on marketing data
• You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks

Additional Details:

• This is a full-time exempt position headquartered in Denver, CO or New York, NY. The requirement for this role is that the individual will be onsite 5 days per week.
• Targeted compensation range for this role: $65-$75K/year, dependent upon experience and location.
• Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, paid Parental leave, and Fertility benefits. In addition, we offer free design services, furniture discounts, and merchandise credits.
• Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.

As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ.  We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.