Senior Analyst, Marketing Analytics

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

The Senior Analyst of Business Intelligence & Analytics will support the BI&A team in providing critical insights to Goodwin’s leadership and operational teams, driving actions that contribute to the firm’s growth strategies.

Under the guidance of team leads, the Senior Analyst will partner cross-functionally with the Marketing and Client Development organizations to create, manage, and enhance analytical tools (covering customer outreach, contentment engagement and funnel conversion) to enable data-driven decision-making across the firm. The ideal candidate will be adept at both data modeling and data visualization, and develop deeper expertise in these disciplines.

What You Will Do:

• Design, develop, and build high quality data visualization, reporting, and analytical solutions illustrating customer profiles, multi-channel outreach and engagement, and prospect conversion.

• Enhance the quality, functionality, and performance of current reporting solutions. Address and resolve questions or incidents escalated by business users. 

• Transform disparate data sources into scalable data products and visualizations that effectively communicate business insights

• Evaluate and enhance operational processes and data workflows for scale, simplicity and reliability

• Ensure highest standard of data integrity and quality through the development of robust and automated quality control processes

Who You Are:

• Bachelor’s Degree required, preferably in a quantitative discipline (e.g., Computer Science, Statistics, Engineering, Mathematics, or similar)

• Advanced degree or professional/technical certifications are nice to have

• Minimum of 5+ years of work experience in business intelligence / analytics role, preferably with some exposure to legal or professional services

• Minimum of 2+ years of work experience in customer / marketing / sales analytics

• Experience working with CRM systems (e.g. Dynamics, Salesforce)

• Proven experience building and managing customer segmentation models

• Experience working across the marketing technology tech stack, i.e. email marketing systems, Cvent (events), Google Analytics & Parse.ly (web analytics), and Sprout (social media)

• Ability to analyze, structure, and contextualize vast, unstructured, or incomplete data

• Demonstrated proficiency with data visualization tools, e.g. Tableau, PowerBI, or Looker

• Demonstrated proficiency with data preparation tools, e.g. Microsoft Fabric Notebooks & Data Pipelines, Alteryx, Tableau Prep, and related querying languages (SQL)

• Demonstrated proficiency with MS Excel, including advanced features such as pivot tables and vlookup

• Strong verbal and written communication / presentation skills

• Experience working in a high-performing agile delivery model is a plus

• This role follows a hybrid work model. Employees are expected to work onsite at our Office Location four (4) days per week

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Benefits and More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:

• Health, dental, and vision insurance

• Life and disability insurance

• Retirement & Savings Plan

• Emergency back-up child and adult care

• Paid vacation, sick time off, and holidays

• Professional development and career advancement opportunities

• Employee recognition and reward programs

• Employee wellness and assistance programs

• Employee discounts and perks