Associate Director, Search Engine Optimization

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You’ll Do 

The SEO Associate Director is central to the SEO team and is responsible for the overall management and success of our clients’ organic search programs. The SEO Associate Director position will have reports at the analyst and senior analyst levels. The responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Manager’s core activities will be as follows: 

Strategy development: 30% 

Client Management: 30% 

Technical Consultation/Implementation Support: 15% 

Reporting: 10% 

Evangelism/Education: 10% 

New Business: 5% 

• Strategy generation & execution across multiple clients 

• Project manage and work with multiple teams, including technical teams, to determine & build strategies for technical SEO implementation 

• Work in conjunction with predefined SEO campaign objectives 

• Perform client work outlined in coordination with other media teams 

• Work with multiple levels of agency teams to provide the best organic search experience possible 

Who You Are 

• Enthusiastic, detail-oriented, hardworking, with a keen eye for detail 

• A strong writer and presenter; able to articulate clearly and effectively 

• A team player, willing to roll up your sleeves 

• An independent worker with strong time management and organization skills 

• An excellent communicator both orally and in writing, with the ability to communicate effectively with developers & technical team as well as clients & account team 

• Able to conduct relevant keyword research and make recommendations 

• Experienced in interpreting analytical data and identifying actionable opportunities 

• A strong project manager with practiced delegation skills, to ensure deliverables are being collaboratively developed with the appropriate level of guidance, meeting client deadlines and quality standards 

• A supporter of and advocate for diversity, equity, and inclusion 

Preferred Skills & Experience 

• 6+ years’ work experience in SEO, part of which was in supporting enterprise clients 

• Expert knowledge of all aspects of SEO, as well as solid understanding of all digital media disciplines 

• Expert knowledge of Google Analytics and Microsoft Office Applications 

• A comprehensive understanding of key search engine ranking factors 

• Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools 

• Ability to conduct relevant keyword research and make recommendations 

• A thorough understanding of and the ability to conduct detailed on-site optimization 

• Ability to interpret analytics data and identify actionable opportunities 

• Proven ability to autonomously manage an ongoing SEO campaign 

• Knowledge of the inner workings of local search & local rankings 

• Experience with local listings management (LLM) and local SEO 

• A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus 

• Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus 

Certificates, Licenses and Registrations  

• Google Analytics Certification is helpful 

• Brightedge Certification is a big plus 

Physical Activity and Work Environment 

No physical activity required.  Some travel may be required for trade shows, publisher/client visits, etc.  

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