Sr. Manager, Search Engine Marketing

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.  

Macy’s Digital business is in the top 10 largest in the U.S. (#1 largest in NYC) and has driven 10 consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.  

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand. 

• Develop and implement comprehensive PPC strategies for retail products to drive sales and revenue growth, leveraging industry experience 

• Manage and optimize campaigns, including feeds across various platforms, including Google Ads, Bing Ads, with a deep understanding of each platform's unique features and nuances 

• Manage and optimize app campaigns, across various platforms, including Google Ads, ASA, with a deep understanding of each platform's unique features and nuances 

• Utilize Adobe Analytics and other analytics tools to track campaign performance, identify areas for improvement, and report on key metrics to senior management in a clear and concise manner 

• Work closely with the marketing team to align PPC campaigns with broader marketing initiatives, major shopping and sale events.  Ensure messaging is consistent and compelling, leveraging expertise in retail industry trends and consumer behavior 

• Monitor industry trends and stay up-to-date with emerging PPC technologies and techniques, providing thought leadership to the broader marketing organization 

• Manage and mentor junior members of the PPC team, providing guidance and support as needed, while also serving as a key contributor to broader marketing team initiatives 

• Collaborate with internal teams, such as creative, development, and e-commerce, to ensure landing pages and ad copy are optimized for conversions, leveraging extensive experience in A/B testing and conversion rate optimization 

• Develop and manage PPC budgets, ensuring campaigns are profitable and within established financial guidelines, while also identifying opportunities for growth and expansion of campaign efforts 

• Develop ad hoc testing and performance improvement plans to help achieve revenue and efficiency targets 

• Conduct ongoing optimization strategies to continuously improve campaign performance, while also identifying opportunities for innovation and experimentation to stay ahead of the competition 

• Experience managing large scale complex omni-channel retail campaigns with a proven ability to improve click share, traffic, conversions, sales, and ROAS 

• Experience optimizing across consumer journey (awareness, consideration, and demand) against key KPIs (CPA, CPI, ROAS, ROI, etc.) 

• Ability to leverage analytical skills and proficiency in data analysis to identify trends and provide perspective recommendations.  Proven ability to execute recommendations. 

• Experience working with various attribution systems and platforms, i.e., Adobe, Google Analytics, etc. 

• Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp 

• Experience in testing and experimenting with different ad formats or hypothesis to optimize campaign performance 

• Experience leading conversations with senior leadership and cross-function teams 

• Have strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously, ensuring that each is completed, at times against competing deadlines 

• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner. 

• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels 

• Experience with team management with an ability to lead and manage a team of associates and specialist, providing guidance, coaching and feedback as needed 

• Ability to think creatively, strategically, and technically 

• Ability to work a flexible schedule based on department and Company needs